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Sheraton Hotel

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Sheraton Hotel
PART A- INTRODUCTION

Sheraton is Starwood's 'flagship' brand, providing luxury hotel and resort accommodation. The origins of Sheraton date back to 1937 when the company's founders, Ernest Henderson and Robert Moore, acquired their first hotel in Springfield, Massachusetts. Sheraton is Part of Starwood Hotels & Resorts Worldwide, Inc. Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with 1,169 properties in nearly 100 countries and 171,000 employees at its owned and managed properties. Starwood is a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands: St. Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®, Sheraton®, Four Points® by Sheraton, Aloft®, and Element®. The Company boasts one of the industry’s leading loyalty programs, Starwood Preferred Guest (SPG), allowing members to earn and redeem points for room stays, room upgrades and flights, with no blackout dates. Starwood also owns Starwood Vacation Ownership, Inc., a premier provider of world-class vacation experiences through villa-style resorts and privileged access to Starwood brands.
See (Appendix I) for Starwood’s Lifestyle Hospitality Brands.

Marriott International, Inc. is a global hotel chain dedicated to operating and franchising hotels and other lodging facilities. The Marriott family’s first endeavor was a small root beer stand on the streets of Washington, DC in 1927. Marriott’s first hotel was the Key Bridge Marriott close to the DC area which is constantly out of date due to its high demand for occupancy because of its still enviable location. From there Marriott has grown to become the leading hotelier that we know today. On October 8, 1993, Marriott International was established as a spinoff of the Host Marriott Corporation and took over the role of managing and franchising hotels.
The headquarters, still in close proximity to the

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