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Sheffield Theatre Case

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Sheffield Theatre Case
Sheffield Theatres Trust Case

[pic]

LSM2F-F1

Kim Hielkema
Anneke de Jong
Lisanne van der Meer
Nadine Schol

Leeuwarden, 8th May 2009
Case 1; Sheffield Theatre Trust

Date: 8th May 2009

Sponsor: Stenden Hogeschool Leeuwarden

Class: LSM2F-F1

Tutor: Hilda Koops

Groupmembers:
Name: Kim Hielkema
E-mailadresse: kim.hielkema@student.stenden.com
Relationnumber: 70742

Name: Anneke de Jong
E-mailadresse: anneke.de.jong@student.stenden.com
Relationnumber: 64596

Name: Lisanne van der Meer
E-mailadresse: lisanne.van.der.meer@student.stenden.com
Relationnumber: 70572

Name: Nadine Schol
E-mailadresse: nadine.schol@student.stenden.com
Relationnumber: 70573

Proloque

This report exists of an analysis about a theatre company, named Sheffield Theatres Trust (STT)
For our study Leisure Management at Stenden University Leeuwarden, we have to make an assignment for the module Strategic Management. This assignment exists of a case about a leisure company in Sheffield to understand the micro environment and the internal organzational environment better.
We like to thank our tutor Ms. Koops for all her information and answers on questions we asked her.

This report exists of 6828 words.

Lisanne van der Meer
Kim Hielkema
Anneke de Jong
Nadine Schol

Stenden University, Leeuwarden

Table of Content

Proloque 3
Introduction 5
Chapter 1 Definition problem and research questions 6 1.1 Summary of the case 6 1.2 Problem statement 7 1.3 Research questions 7 1.4 The current strategy of STT 8
Chapter 2 Strategic position 9 2.1 STT’s strategic capability 9 2.2 STT’s environment 13 2.3 STT’s expectations and purposes 15
Chapter 3 Alternative courses of action 19
Chapter 4 Decision and reasoning 21
Chapter 5 Implementation 23
Conclusion 24
Biblography 25

Introduction

Sheffield Theatre Trust is an awardwinning company and has been quite succesfull for several years.
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