Shark Week Essay
Shark Week w/ Andy Samberg
Andy Samberg in the midst of a herd of sharks. He gives some observations and facts about their barbaric nature. They’re circling him. He acts frightened. He is screaming. As it turns out, you are only hearing the comical voicings of Andy Samberg (on a nearby boat) and the sharks are actually docile to the diver. The entire clip is a commercial for Shark Week on Discovery Channel. The advertisement appears to be an actual show about sharks, that has gone horribly wrong, before it reveals it’s true motive. Discovery wants viewers to watch Shark Week. This commercial played on Discovery, where people want to watch Shark Week. They pull the viewer(s) in with the idea of a real show, then attempt to frighten with …show more content…
Shark Week’s main audience is men that are age 18 to 49, and usually takes the most viewership of that group during its spots. Mostly men watch, and Discovery wants a larger demographic, so that they can show a larger variety of commercials to make more money. By bringing in a younger comedian like Andy Samberg, the program appeals to a younger, and more universal, audience. The advertisement makes the viewers think that the real show Shark City is on. Andy Samberg is reciting real facts about sharks. These are all ploys to make them appear as a credible source on sharks - all to draw the fascinated viewer in. These techniques are used to build trust and seem intelligent on the subject. It also toys a little bit with emotion when you think Samberg is peril, and then he makes you laugh. These both cause the viewer to pay attention to what 's going on and want to be involved. Shark Week 's commercial with Andy Samberg in peril is very effective. It uses previous Shark Week knowledge to draw in fans from before to want to focus in, and it brings in a young, popular comedian to combine learning and comedy. The advertisement uses logos, ethos, and pathos in very simple ways so that Discovery can get across their point. They want you to watch Shark Week, and they think you will after you see this.
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Andy Samberg in the midst of a herd of sharks. He gives some observations and facts about their barbaric nature. They’re circling him. He acts frightened. He is screaming. As it turns out, you are only hearing the comical voicings of Andy Samberg (on a nearby boat) and the sharks are actually docile to the diver. The entire clip is a commercial for Shark Week on Discovery Channel. The advertisement appears to be an actual show about sharks, that has gone horribly wrong, before it reveals it’s true motive. Discovery wants viewers to watch Shark Week. This commercial played on Discovery, where people want to watch Shark Week. They pull the viewer(s) in with the idea of a real show, then attempt to frighten with …show more content…
Shark Week’s main audience is men that are age 18 to 49, and usually takes the most viewership of that group during its spots. Mostly men watch, and Discovery wants a larger demographic, so that they can show a larger variety of commercials to make more money. By bringing in a younger comedian like Andy Samberg, the program appeals to a younger, and more universal, audience. The advertisement makes the viewers think that the real show Shark City is on. Andy Samberg is reciting real facts about sharks. These are all ploys to make them appear as a credible source on sharks - all to draw the fascinated viewer in. These techniques are used to build trust and seem intelligent on the subject. It also toys a little bit with emotion when you think Samberg is peril, and then he makes you laugh. These both cause the viewer to pay attention to what 's going on and want to be involved. Shark Week 's commercial with Andy Samberg in peril is very effective. It uses previous Shark Week knowledge to draw in fans from before to want to focus in, and it brings in a young, popular comedian to combine learning and comedy. The advertisement uses logos, ethos, and pathos in very simple ways so that Discovery can get across their point. They want you to watch Shark Week, and they think you will after you see this.
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