Shahnaz Hussain - a Successful Indian Woman Entrepreneur
Shahnaz Hussain - A Successful Indian Woman Entrepreneur
Abstract :
The case discusses the growth of the Shahnaz Husain Group, one of the largest producers of ayurvedic and herbal products in the world. It begins with a personal profile of Shahnaz Husain and her idea of producing and marketing ayurvedic products as a substitute for chemical cosmetics, which, she believes, do more harm than good. It then traces the growth of her brand from a niche product in the Indian market to a brand retailed in most of the major stores around the world. The case focuses on the factors that make Shahnaz Husain products what they are and examines Shahnaz's business style. It also takes a look at the subsidiary and ancillary activities of the Group, like training institutes, Ayurvedic massage centers and health resorts
Issues:
Examine the qualities of Shahnaz Husain as an entrepreneur and their contribution to her success in business.
Keywords:
Shahnaz Husain Group, largest producers, ayurvedic, herbal products, world, personal profile, producing, marketing, ayurvedic products, substitute, chemical cosmetics, niche product, Indian market, brand retailed, major stores, Shahnaz Husain products, business style, subsidiary, ancillary activities, training institutes, Ayurvedic massage centers, health resorts
"I do not sell products. I sell an entire civilization in a jar."
- Shahnaz Husain.
"She lives, sleeps, breathes her business. She is consumed with building a successful company which she has done."
- Janine Sharell, Correspondent, CNN.
Introduction
She captured the markets around the world and now she wants to conquer space.
In an innovative move, Shahnaz Husain has started work on formulations that astronauts could carry with them in their extraterrestrial sojourns to protect their skin from the ravages of space travel and slow down the ageing process.
She has sent National Aeronautics and Space Administration (NASA) free samples of her
Abstract :
The case discusses the growth of the Shahnaz Husain Group, one of the largest producers of ayurvedic and herbal products in the world. It begins with a personal profile of Shahnaz Husain and her idea of producing and marketing ayurvedic products as a substitute for chemical cosmetics, which, she believes, do more harm than good. It then traces the growth of her brand from a niche product in the Indian market to a brand retailed in most of the major stores around the world. The case focuses on the factors that make Shahnaz Husain products what they are and examines Shahnaz's business style. It also takes a look at the subsidiary and ancillary activities of the Group, like training institutes, Ayurvedic massage centers and health resorts
Issues:
Examine the qualities of Shahnaz Husain as an entrepreneur and their contribution to her success in business.
Keywords:
Shahnaz Husain Group, largest producers, ayurvedic, herbal products, world, personal profile, producing, marketing, ayurvedic products, substitute, chemical cosmetics, niche product, Indian market, brand retailed, major stores, Shahnaz Husain products, business style, subsidiary, ancillary activities, training institutes, Ayurvedic massage centers, health resorts
"I do not sell products. I sell an entire civilization in a jar."
- Shahnaz Husain.
"She lives, sleeps, breathes her business. She is consumed with building a successful company which she has done."
- Janine Sharell, Correspondent, CNN.
Introduction
She captured the markets around the world and now she wants to conquer space.
In an innovative move, Shahnaz Husain has started work on formulations that astronauts could carry with them in their extraterrestrial sojourns to protect their skin from the ravages of space travel and slow down the ageing process.
She has sent National Aeronautics and Space Administration (NASA) free samples of her