Sexual Appeals in Advertising and Their Effects on Consumers
Outline :
• Introduction
• Sexual appeals in advertisment
• Why sex sells?
• What to be careful of when using sexual appeals in marketing.
• Effectivness of sex appeal.
• Positive roles of sexual appeals in advertising.
• Negative roles of sexual appeals in advertising.
• Conclusion
• Pictures
• References
Introduction:
Sex Appeal is one such method of differentiation that suppliers have found and proven to be successful. By targeting our basic animalistic behaviour, namely the drive for sexual reproduction, firms have found that through a cleverly designed message containing sex appeal, they can attract and hold on to consumers’ attention, thus making it more likely for consumers to choose that particular product over another. On the other hand however,sexual content may not be communicative and might even have a detrimental effect on brand information processing. Using sex appeal in advertising is a time-tested technique that will probably be with us forever.If you are marketing a product or service, you need to be aware of the power of sex appeal in advertising and understand the nuances of using sex to market your wares.
What is sex appeal in advertising?
Appeals utilizing overt sexual information are common in mainstream consumer advertising.Sex appeal is pervasive in advertising and is used with increasing frequency. As advertisersseek out ways to break through clutter and draw attention to their messages, the use of sexually oriented appeals have been used as a communication technique .Previous research for advertising has documented that sexually oriented appeals are widespread, commonplace, and increasing. Typically, sex appeals have varied along two major dimensions; nudity and sexual explicitness. The escalating usage of sexual stimuli in advertising indicates that companies will advertise in a way that most effectively moves the product. And sex does sell; one only has
• Introduction
• Sexual appeals in advertisment
• Why sex sells?
• What to be careful of when using sexual appeals in marketing.
• Effectivness of sex appeal.
• Positive roles of sexual appeals in advertising.
• Negative roles of sexual appeals in advertising.
• Conclusion
• Pictures
• References
Introduction:
Sex Appeal is one such method of differentiation that suppliers have found and proven to be successful. By targeting our basic animalistic behaviour, namely the drive for sexual reproduction, firms have found that through a cleverly designed message containing sex appeal, they can attract and hold on to consumers’ attention, thus making it more likely for consumers to choose that particular product over another. On the other hand however,sexual content may not be communicative and might even have a detrimental effect on brand information processing. Using sex appeal in advertising is a time-tested technique that will probably be with us forever.If you are marketing a product or service, you need to be aware of the power of sex appeal in advertising and understand the nuances of using sex to market your wares.
What is sex appeal in advertising?
Appeals utilizing overt sexual information are common in mainstream consumer advertising.Sex appeal is pervasive in advertising and is used with increasing frequency. As advertisersseek out ways to break through clutter and draw attention to their messages, the use of sexually oriented appeals have been used as a communication technique .Previous research for advertising has documented that sexually oriented appeals are widespread, commonplace, and increasing. Typically, sex appeals have varied along two major dimensions; nudity and sexual explicitness. The escalating usage of sexual stimuli in advertising indicates that companies will advertise in a way that most effectively moves the product. And sex does sell; one only has
References: : • Sex in advertising research: A review of content, effects, and functions of sexual information in consumer advertising, 2002, by Tom Reichert