Sex In Advertising
Sex in Advertising
Brett Denita Baskin
Mr. Blair
World lit 122 - A
December 2, 1996
The use of sex in advertising has become a major selling method in the society we live in today. It began sixty years ago when a beautiful young woman introduced the first windproof lighter and a new wave of advertising emerged -
The Pinup Girl. She advertised everything from lighters to laundry soap. She even recruited for the U.S. armed forces (Parade Magazine; pg 6). Sexuality in advertising is now a major area of ethical concern, though surprisingly little is known about its effects or the norms for it's use (Baltimore Sun; pg. 1G).
Advertisers use of sex appeals has grown and become widely present throughout the U.S. and really most of the world, …show more content…
Sex has become a driving force. NBC's vice president for advertising standards, Rick Gitter, acknowledged that the 1990's reality can't be denied
(Baltimore Sun; pg. 1G). Ann Klein's company's ads are some of the most striking ads that are carried in the main stream media. They have received only a few negative letters, but they've drawn a huge amount of attention (Baltimore Sun; pg. 2G).
"We wanted the women to say, 'Hey,' and we have gotten a fantastic response," there's a fine line between doing something new, different and interesting, and angering your customer with offensive commercials that spoil their commercial intent. An Ann Klein spot that showed a man kissing a woman and beginning to unbutton her shirt, was not allowed to air by wary network censors, recalled company vice president Nancy Lueck (Baltimore Sun; pg 2G). Calvin Klein, an
American clothing manufacturer that courts the glamorous young, drew great disgrace and shame earlier this year for some particutlarly gamine youth who lolled about wearing their underpants in a recent campaign, which the network censors also withdrew (The Economist pg. 53). "Sexiness, as a component of the good life, is a staple for advertisers ; Coca Cola decorated its drug …show more content…
The United States has no such legislation, except for strict laws against child pornography. An attempt to introduce such legislation would be met with stern opposition from the corporate world, whose industries profit from such advertising. Advertising agencies have taken advantage of the freedoms of speech and expression guaranteed by the
Constitution. Product advertising continues to push the acceptance of sexually explicit materials to the limit in it's race for higher profits. Sexuality has become a national trade mark, the symbol of American commerce. Naked, semi- naked, dressing and undressing women fill not only films but the pages of magazines advertising food, clothing, automobiles, hotels, refrigerators, chewing gum and everything which in the opinion of the business man would represent the vital interest of people. Advertisements have never been granted the unqualified rights of free speech held by books, articles or news programs.
The indecency of American and world wide advertising has become indescribable.
Sex in advertising will always be an issue of ethical concern as long as peoples view remain diverse and companies profit from those
Brett Denita Baskin
Mr. Blair
World lit 122 - A
December 2, 1996
The use of sex in advertising has become a major selling method in the society we live in today. It began sixty years ago when a beautiful young woman introduced the first windproof lighter and a new wave of advertising emerged -
The Pinup Girl. She advertised everything from lighters to laundry soap. She even recruited for the U.S. armed forces (Parade Magazine; pg 6). Sexuality in advertising is now a major area of ethical concern, though surprisingly little is known about its effects or the norms for it's use (Baltimore Sun; pg. 1G).
Advertisers use of sex appeals has grown and become widely present throughout the U.S. and really most of the world, …show more content…
Sex has become a driving force. NBC's vice president for advertising standards, Rick Gitter, acknowledged that the 1990's reality can't be denied
(Baltimore Sun; pg. 1G). Ann Klein's company's ads are some of the most striking ads that are carried in the main stream media. They have received only a few negative letters, but they've drawn a huge amount of attention (Baltimore Sun; pg. 2G).
"We wanted the women to say, 'Hey,' and we have gotten a fantastic response," there's a fine line between doing something new, different and interesting, and angering your customer with offensive commercials that spoil their commercial intent. An Ann Klein spot that showed a man kissing a woman and beginning to unbutton her shirt, was not allowed to air by wary network censors, recalled company vice president Nancy Lueck (Baltimore Sun; pg 2G). Calvin Klein, an
American clothing manufacturer that courts the glamorous young, drew great disgrace and shame earlier this year for some particutlarly gamine youth who lolled about wearing their underpants in a recent campaign, which the network censors also withdrew (The Economist pg. 53). "Sexiness, as a component of the good life, is a staple for advertisers ; Coca Cola decorated its drug …show more content…
The United States has no such legislation, except for strict laws against child pornography. An attempt to introduce such legislation would be met with stern opposition from the corporate world, whose industries profit from such advertising. Advertising agencies have taken advantage of the freedoms of speech and expression guaranteed by the
Constitution. Product advertising continues to push the acceptance of sexually explicit materials to the limit in it's race for higher profits. Sexuality has become a national trade mark, the symbol of American commerce. Naked, semi- naked, dressing and undressing women fill not only films but the pages of magazines advertising food, clothing, automobiles, hotels, refrigerators, chewing gum and everything which in the opinion of the business man would represent the vital interest of people. Advertisements have never been granted the unqualified rights of free speech held by books, articles or news programs.
The indecency of American and world wide advertising has become indescribable.
Sex in advertising will always be an issue of ethical concern as long as peoples view remain diverse and companies profit from those