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Sex in Advertisement

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Sex in Advertisement
An important controversial issue that America faces today is the debate of sex in advertising. Sex in advertisement is a major problem in the United States. It is in almost every advertisement we see. Some people don’t seem to notice because they have grown use to it while others just turn their cheek the other way.
Sex in advertising is sometimes referred to as sex appeal or sex ads. Sex ads are defined as any type of advertising that shows pictures of partially nude or wording that relates to the body in a sexual way, usually portraying women. (Term Paper on Advertising. Essays, Research Papers on Sex In Advertising.) This would not be such a problem but there are so many of these provocative ads.
“How many?” you ask. Well the average American is exposed to 3,000 ads every single day. (Marks, 1999) 1 of every 3.8 commercials incorporates some type of attractiveness-based message. (Brown, 1996) Sex sells by capturing the consumers attention. (Term Paper on Advertising. Essays, Research Papers on Sex In Advertising.) Advertisers will do whatever it takes to make people see their ads. Networks frequently use “sex as bait” to increase their ratings. (Brown, 1996) The problems associated with sex in advertising are overlooked. One ad designer said,
“It is suppose to be funny. People should not take it so seriously and literally. It is just advertising.” (Term Paper on Advertising. Essays, Research Papers on Sex In Advertising.) But the problem goes farther than that. Advertising impacts everyone since we learn about society through it. (Term Paper on Advertising. Essays, Research Papers on Sex In Advertising.) Flashy advertisments catch the eyes of young children who are not ready for these types of mature ads. (Term Paper on Advertising. Essays, Research Papers on Sex In Advertising.) These ads proclaim that they are “just trying to get consumers attention”, but some ads can effect the way children think. A generation ago these ads
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