service marketing
Services Marketing
Name：Hang Hu Student number: 12350648 Date:26/03/2014
Introduction: As a Level 2 student studying Advertising and marketing, Service marketing plays an important role in my study. Service marketing is a sub field of marketing which covers the marketing of both goods and services (Wikipedia.com, 2014). It is considered to be a special kind of marketing, because it focuses on how to provide customer service can influence attitudes. Service now increasingly represents an integral part of the product and this interconnectedness of goods and services is represented on a goods-services continuum (MSG.com, 2014).With economic growing and the development of service in most nations, Service sector has a big influence of the world economy. Our tutor divided us into different groups that we would presentation every week for six case studies in seminar. I work with five friendly British girls, I think this is a good opportunity to cooperate and communicate with them. We decided that all group members together to complete the questions in group meetings, rather than each member individually to complete part of the questions. This will help improve the efficiency of our studying.
Case study 1 ‘The Story’
This case is about John Townsend and his son Jack from Manchester to Singapore. This is the first case study after I learn service marketing .I read the case and write the answer before group meeting. Our group hold meeting at library, every member has put forward their point of view. This discussion was focus on five characterise of service that supplied by Singapore Airlines. Singapore Airlines offers a lot of good service, but it still has many shortcomings. For example: Seating area was too small in waiting area.Because this is the first case, we were very confused about the question and
Name：Hang Hu Student number: 12350648 Date:26/03/2014
Introduction: As a Level 2 student studying Advertising and marketing, Service marketing plays an important role in my study. Service marketing is a sub field of marketing which covers the marketing of both goods and services (Wikipedia.com, 2014). It is considered to be a special kind of marketing, because it focuses on how to provide customer service can influence attitudes. Service now increasingly represents an integral part of the product and this interconnectedness of goods and services is represented on a goods-services continuum (MSG.com, 2014).With economic growing and the development of service in most nations, Service sector has a big influence of the world economy. Our tutor divided us into different groups that we would presentation every week for six case studies in seminar. I work with five friendly British girls, I think this is a good opportunity to cooperate and communicate with them. We decided that all group members together to complete the questions in group meetings, rather than each member individually to complete part of the questions. This will help improve the efficiency of our studying.
Case study 1 ‘The Story’
This case is about John Townsend and his son Jack from Manchester to Singapore. This is the first case study after I learn service marketing .I read the case and write the answer before group meeting. Our group hold meeting at library, every member has put forward their point of view. This discussion was focus on five characterise of service that supplied by Singapore Airlines. Singapore Airlines offers a lot of good service, but it still has many shortcomings. For example: Seating area was too small in waiting area.Because this is the first case, we were very confused about the question and