Service Marketing
Services marketing
Sucessful e com website- Myntra.com
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About myntra:
Myntra was established by Mukesh Bansal, Ashutosh Lawania, and Vineet Saxena in February 2007. All three are IIT alumni, and have worked for several start-ups.
Myntra is headquartered in Bangalore and has been funded by Venture Capital funds like IndoUS, IDG & Accel Partners.[6]
The company started off in the business of personalization of products, and soon expanded to set up regional offices in New Delhi,Mumbai and Chennai. It began its operations in the B2B (business to business) segment with the personalization of gifts, which included T-shirts, mugs and caps to name a few. However, in 2010, the company shifted its strategy to becoming a B2C (business to customer) oriented firm, expanding its catalogue to fashion and lifestyle products.
From 2007 to December 2010, Myntra.com was in the business of online demand personalization. [7] The products ranged from T-shirts, mugs, greeting cards, calendars, key chains, diaries, wine glasses, coasters and many such products with photographs, one-liners and slogans.
In three years, Myntra became one of the India’s largest on-demand personalization platform for products and gifts with over a 50% market share.
Myntra [9] offered personalized jerseys of several cricket and football teams such as Team India, IPL teams, national football teams, and Premier League football teams.
New business focus and products
Myntra has tied up with top fashion and lifestyle brands in India, such as Nike, Inc., Reebok, Puma, Adidas, Asics, Lee, Lotto, Decathlon, FILA, John Miller, Indigo Nation etc. to offer a wide range of current season merchandise from these brands [10]
Myntra currently offers products from more than 350 Indian and international brands. [11] These include shoes for running, tennis, football, basketball and fitness, along with casual footwear from world-renowned industry leaders like Nike,
Sucessful e com website- Myntra.com
-------------------------------------------------
About myntra:
Myntra was established by Mukesh Bansal, Ashutosh Lawania, and Vineet Saxena in February 2007. All three are IIT alumni, and have worked for several start-ups.
Myntra is headquartered in Bangalore and has been funded by Venture Capital funds like IndoUS, IDG & Accel Partners.[6]
The company started off in the business of personalization of products, and soon expanded to set up regional offices in New Delhi,Mumbai and Chennai. It began its operations in the B2B (business to business) segment with the personalization of gifts, which included T-shirts, mugs and caps to name a few. However, in 2010, the company shifted its strategy to becoming a B2C (business to customer) oriented firm, expanding its catalogue to fashion and lifestyle products.
From 2007 to December 2010, Myntra.com was in the business of online demand personalization. [7] The products ranged from T-shirts, mugs, greeting cards, calendars, key chains, diaries, wine glasses, coasters and many such products with photographs, one-liners and slogans.
In three years, Myntra became one of the India’s largest on-demand personalization platform for products and gifts with over a 50% market share.
Myntra [9] offered personalized jerseys of several cricket and football teams such as Team India, IPL teams, national football teams, and Premier League football teams.
New business focus and products
Myntra has tied up with top fashion and lifestyle brands in India, such as Nike, Inc., Reebok, Puma, Adidas, Asics, Lee, Lotto, Decathlon, FILA, John Miller, Indigo Nation etc. to offer a wide range of current season merchandise from these brands [10]
Myntra currently offers products from more than 350 Indian and international brands. [11] These include shoes for running, tennis, football, basketball and fitness, along with casual footwear from world-renowned industry leaders like Nike,