Service Management of a funeral company (Draft 1)

I. The Company

a. Background of the company

ST. PETER LIFE PLAN, INC. (SPLPI) is a Pre-paid DeathCare company, which offers traditional and affordable Life Plans to all segments of the society. Founded by Francisco “Tatay” M. Bautista, on October 23, 1970. It is registered and licensed with the Insurance Commissions (IC) and is compliant with all Pre-Need regulations. SPLPI maintains trust funds with the following trustee banks: Bank of the Philippine Islands (BPI), Banco De Oro (BDO), Metrobank, United Coconut Planter’s Bank (UCPB), and Rizal Commercial Banking Corporation (RCBC).
With over 40 years of experience in DeathCare services, SPLPI maintains branches and mortuary tie-ups, or affiliations with funeral service companies, in every major city and key areas all over the Philippines.
SPLPI continues to excel in its role in society as being The DeathCare Experts, by maintaining its leadership in the DeathCare Industry and in product development in the market such as, Customized At-Need and Pre-Need Packages, Death Event Management, and similar Pre-Need Plans. (Retrieved from http://www.stpeter.com.ph/site_content.php?sid=13)

b. Business Model
Fig 1

c. Target Market

The customers are those who are looking for help, support, advice or guidance planning a funeral service, either for yourself or for someone close to you, the St. Peter Life Plan Inc. (SPLPI) is here for you. SPLPI is passionate about sharing knowledge, dispelling myths, and empowering everyone who wants to have the best experience possible when it comes to making arrangements for a funeral.
They firmly believe that knowledge is power, and that by knowing what is possible, you will be able to make informed choices about what is right for you, your family and for the person who has died. Of over 30 years of in experience DeathCare Industry, SPLPI stands out in terms of their competitiveness of offering features and benefits. Compared to others, they offer the same services but with different packages and lower prices that attract customers to continuously patronize their services. In modern times, a customer can avail the funeral services through online that SPLPI offers. It has also continuously led the memorial services industry through pioneering technological innovations like the St. Peter E-Burol and St. Peter E-Libing and the St. Peter’s Gate Community Portal. Anyone can avail their services no matter what your status is, either you are married, single, mothers or even teens.

II. Service Package

a.) SUPPORTING FACILITY

Mega Chapels
St. Peter Chapels – Quezon City
Conveniently located along the main commercial thorough-fare of Quezon Avenue, Quezon City, St. Peter Chapels – Quezon City has been providing affordable and superior quality DeathCare services since 1974. The first memorial chapel of the St. Peter Group, St. Peter Chapels – Quezon City has undergone recent major expansion, improvements and modifications so that it has become the number one choice of Metro Manila customers when it comes to DeathCare services.

St. Peter Chapels – Cebu City Following the success of the first St. Peter Chapels in Cebu, St. Peter Chapels – Cebu City was opened last April 27, 2010 in the heart of the busiest commercial district of Cebu City near Ayala Center Cebu. It features seven (7) contemporarily designed and spacious viewing rooms as well as new transport vehicles to provide superior quality memorial services and unrivaled customer service.

St. Peter Chapels – Davao City Located in Km. 14 National Highway Davao City, St. Peter Chapels – Davao City is considered as the first and the largest funeral complex in Mindanao! It features an expansive two-story building with eleven (11) spacious and modern viewing rooms and a very wide parking lot.

St. Peter Chapels – Tacloban City Dubbed as the largest funeral complex in Eastern Visayas, St. Peter Chapels – Tacloban City was launched last January 25, 2010. It is the second St. Peter Chapel in Tacloban and boasts of a wide reception area, spacious parking and seven (7) well-designed viewing rooms.

St. Peter Chapels – Bacolod City Located in Alijis Road, Bacolod City, St. Peter Chapels – Bacolod City opened last March 24, 2010. St. Peter Chapels – Bacolod City offers the same modern facilities and hi-tech memorial services innovation as a standard among St. Peter Chapels nationwide!

b.) FACILITATING GOODS
Custom Caskets in stock
Dependable Transportation Cars like Starex Van Hearses, Mercedez Benz, and pull-out vehicles.
Flowers
c.) EXPLICIT SERVICES
Visitation rooms are well-ventilated, comfortable, well-maintained, immaculate and elegantly designed.
Professional and well-trained Customer Service Officers
Friendly, courteous and helpful Staff
On time service.
Quality dressing and casketing
d.) IMPLICIT SERVICES
Special discounts and offers that make them leading to the competition, like automatically giving 20% discount to Senior Citizens. Great savings on upgrading of services for all St. Peter Plan holders.
Secured and well-lighted parking areas for families and guests.
Smoke-free building facilities.
Peace and quiet ambiance.