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Senior Project Final Report Guide

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Senior Project Final Report Guide
BUSN460 Senior Project Final Report and Presentation Guide
Overview:
The object of this course and this project is to provide you with a realistic situation that you are likely to face in the real world business environment. You'll be working with limited information, limited support from your client, within a limited time frame - and yet, you have to get up to speed in a new area quickly, and make informed professional recommendations based on your research and analysis.
You and your team have been hired by CanGo as consultants to help them improve their fast-growing business. The management team at CanGo is busy, not entirely organized and somewhat overwhelmed by their success. They are looking to you as an objective, intelligent, experienced business person - and to your combined experience as a team to help them figure out what they should do in several areas of their business. CanGo can provide very little guidance to you - if they knew what they were doing they wouldn't have asked you for help! CanGo is your customer, and they are paying you a great deal of money, so the tone of your work on the project should be that of information addressed to the Board of Directors of this company, and it should be the best professional work of your (academic) career. You should approach this project as if your job depended on it - as if it were paying your mortgage and grocery bill. This project is your new job.
In previous courses you have been given specific guidelines, templates and rubrics, but in this course it is up to you to put together the best approach to each project and challenge brought to you by your client. You should draw on all of your past classes to thoroughly address the requirements of this project – marketing, accounting, finance, human resources management, composition and business writing, business policy, information technology, etc. Your efforts should show that you are using all of the tools in your toolbox.
The board at CanGo is

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