Selective Reasoning
Marketing Simulation Analysis
When the simulation was first assigned, I really had no idea what to expect. I assumed that my group members and I would be creating various written documents, which was clearly not the case. After selecting a group composed mainly of my close friends, we began to read through the various materials given to us to help us successfully complete the simulation. After watching a few of the videos from our customers and reading the given document about Minnesota Mircromotors, we began the simulation. Before the simulation started our group decided that we wanted to put customer satisfaction as our top priority, over market share and profit. After our first quarter, we began to panic because every satisfaction arrow was in the red. Immediately we made changes to everything we did before, restoring us back to equilibrium in the second quarter. From there on out, the simulation ran a lot more smoothly. In our first attempt at the simulation, we played around with the price of the product a lot, trying to keep it lower for Customer D, while also sometimes bringing it up to help increase profits. By the time I took the simulation individually, I realized that playing with the price was a waste of time. What I found best was to keep the price at $142 or $143, ignoring was Customer D wanted. I found over time the discounts to be much more important. We as well as I, always gave Customer D the largest discount, followed by Customer A, Customer B, and finally Customer C. This gave us the highest customer satisfaction while keeping the price relatively the same. For the distributor discount, we kept it relatively constant throughout, but increased it towards the end in order to keep the customers happy. For the sales force emphasis pie chart, we tried a lot of different methods to try and get the best result. The first few times through the simulation we focused our attention on Customer A and C over B and D. This worked
When the simulation was first assigned, I really had no idea what to expect. I assumed that my group members and I would be creating various written documents, which was clearly not the case. After selecting a group composed mainly of my close friends, we began to read through the various materials given to us to help us successfully complete the simulation. After watching a few of the videos from our customers and reading the given document about Minnesota Mircromotors, we began the simulation. Before the simulation started our group decided that we wanted to put customer satisfaction as our top priority, over market share and profit. After our first quarter, we began to panic because every satisfaction arrow was in the red. Immediately we made changes to everything we did before, restoring us back to equilibrium in the second quarter. From there on out, the simulation ran a lot more smoothly. In our first attempt at the simulation, we played around with the price of the product a lot, trying to keep it lower for Customer D, while also sometimes bringing it up to help increase profits. By the time I took the simulation individually, I realized that playing with the price was a waste of time. What I found best was to keep the price at $142 or $143, ignoring was Customer D wanted. I found over time the discounts to be much more important. We as well as I, always gave Customer D the largest discount, followed by Customer A, Customer B, and finally Customer C. This gave us the highest customer satisfaction while keeping the price relatively the same. For the distributor discount, we kept it relatively constant throughout, but increased it towards the end in order to keep the customers happy. For the sales force emphasis pie chart, we tried a lot of different methods to try and get the best result. The first few times through the simulation we focused our attention on Customer A and C over B and D. This worked