Preview

Secondary Data

Good Essays
Open Document
Open Document
2025 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Secondary Data
Q) What are Secondary Data?

Secondary Data

Secondary data is information gathered for purposes other than the completion of a research project.
Data previously collected by someone else, possibly for some other purpose that can be used later for making decisions if found suitable for the purpose, other than the original one. Secondary data can be acquired from the internal records of the organization, their departments, subsidiaries or sister organizations and also from external sources, such as chambers of commerce, government, professional and commercial consultants subject to the availability of data .

• e.g., data in books, journals, newspapers, magazines, etc. • e.g., data in reports, surveys, etc

A variety of secondary information sources is available to the researcher gathering data on an industry, potential product applications and the market place. Secondary data is also used to gain initial insight into the research problem. Secondary data is classified in terms of its source – either internal or external. Internal, or in-house data, is secondary information acquired within the organization where research is being carried out. External secondary data is obtained from outside sources. The secondary information will provide a useful background and will identify key questions and issues that will need to be addressed by the primary research.

BENEFITS

• Low cost • Less effort • Less time • At times, more accurate • At times, only way to obtain data

LIMITATION

• Collected for some other purpose • No control over data collection • May not be accurate • May not be in correct form • May be outdated • May not meet data requirements • Assumptions have to be made

Q) What are the major problems encountered with Secondary Data?

It is necessary that the secondary data are taken from a source which obtained from the original

You May Also Find These Documents Helpful

  • Powerful Essays

    With secondary data, it has already been collected by someone else and is available to your company through books, internet, statistics, accounts or independent forecasting groups. Sometimes referred to as desk research.…

    • 1358 Words
    • 6 Pages
    Powerful Essays
  • Powerful Essays

    Secondary research uses data and information that has been collected before, either from within the organisation which can also be seen as internal data or by another organisation which is mostly regarded to as external data.…

    • 1723 Words
    • 5 Pages
    Powerful Essays
  • Powerful Essays

    Ganty, S. (2010) Problems with Secondary Data Research and How to Deal with It from: http://www.associatedcontent.com/article/5771198/problems_with_secondary_data_research_pg2.html?cat=3 Retrieved on January 20, 2013…

    • 1187 Words
    • 5 Pages
    Powerful Essays
  • Powerful Essays

    Mkt 441 Week 3

    • 1156 Words
    • 4 Pages

    “The tools for secondary research are essentially, gathering and selecting relevant material for the research. Traditionally, the sources of secondary information were research books, research reports, journal articles, scientific journal, and critiques of literary works and narratives of historical events” (Alred, et. al., 2006, Pg.13). Government publications, universities journals and consumer reports are the powerful sources of secondary information. Both qualitative and quantitative information is available from secondary sources. For example one of the important sources of quantitative secondary data is the US Bureau of Economic Analysis.…

    • 1156 Words
    • 4 Pages
    Powerful Essays
  • Powerful Essays

    P1 Unit 4 Business Research

    • 2470 Words
    • 10 Pages

    In addition to primary and secondary data, there exists commercial data sold in the form…

    • 2470 Words
    • 10 Pages
    Powerful Essays
  • Satisfactory Essays

    Cafs Irp

    • 827 Words
    • 4 Pages

    • Identify possible secondary sources of data specific to your topic and explain what they are about.…

    • 827 Words
    • 4 Pages
    Satisfactory Essays
  • Better Essays

    Rabianski, J. S. (2003). Primary and Secondary Data:Concepts, Concerns, Errors, and Issues. Appraisal Journal, 71(1), 43-54. Retrieved from http://web.ebscohost.com.ezproxy.apollolibrary.com/ehost/pdfviewer/pdfviewer?sid=2fd6dca0-a9da-46a2-9bd7-716cc1e92202%40sessionmgr110&vid=2&hid=121…

    • 1204 Words
    • 5 Pages
    Better Essays
  • Powerful Essays

    Primary data is data which has been collected by you, which is more reliable and up to date. Secondary data has been collected from a secondary source (Other people, business etc.) so it may not be valid or up to date. "Secondary data" are data that were collected for another reason but is being re-purposed to address the need at hand. When describing the expertise of data analysts, it is not uncommon to distinguish between primary and secondary data analytics. Primary data analytics involves the ability to analyze data for the purpose by which it has been collected. Secondary data analytics involves identifying "secondary data sources" to solve a new problem and then the ability to re-purpose that data.…

    • 1419 Words
    • 6 Pages
    Powerful Essays
  • Good Essays

    Harrods Survey

    • 455 Words
    • 2 Pages

    In secondary research, the company uses information from other sources that has already been researched by somebody else, for example: Magazines, Websites, and Newspapers.…

    • 455 Words
    • 2 Pages
    Good Essays
  • Good Essays

    Which can cost a lot of money. Collecting data can also be very time consuming, and sometimes the feedback on the research is not of any use, or may not be correct. Secondary research is data that is already collected by others, and analyzed by others. Some advantages of secondary research is the data can be found easily, and there is not much research that needs to be done. The research can costs much less than researching data…

    • 742 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Secondary Information interprets and analyses primary sources. These sources are one or more steps removed from the event.…

    • 1217 Words
    • 7 Pages
    Good Essays
  • Powerful Essays

    There are five problems of secondary data quality: Purpose, scope, authority, audience, and format. When evaluating purpose of a secondary source a research must discover why this data exist. The researcher must also evaluate if the research is relevant to his or her research. When deciding if the information meets the purpose it is trying to achieve. The research must also determine if it is biased in the way it is presented.…

    • 1010 Words
    • 5 Pages
    Powerful Essays
  • Powerful Essays

    Secondary Research is a method where research or data that you have gathered has come from a secondary source such as the government. This is data or research that you did not collect yourself but has been collected beforehand by someone else.…

    • 1276 Words
    • 6 Pages
    Powerful Essays
  • Good Essays

    Comparative Analysis

    • 920 Words
    • 4 Pages

    A primary data is the facts and figures collected by the investigator for the first time and these data can be used by the investigator in the statistical analysis and statistical investigation. These data act as a foundation block to any research study. Primary data in case of this institution can be :…

    • 920 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Secondary analysis is the “analysis of data by researchers who will probably not have been involved in the collection of those data, for purposes that in all likelihood were not envisaged by those responsible for the data collection” (Bryman & Bell, 2011). Secondary research, included online desk research and official documents, is the main methodology used in the business study.…

    • 381 Words
    • 2 Pages
    Good Essays

Related Topics