SEC 10 k paper 221
SEC 10- K Paper
Acct 221
Lakesha Craft
SEC 10-K Paper
The first Starbucks coffee shop opened in 1971 in Seattle Washington. The coffee shop was founded by three partners. Jerry Baldwin and Zev Siegl were teachers and Gordon Bowker was a writer. The idea to have a coffee shop came about when a close friend was selling high quality coffee beans and equipment. After a matter of time, the partners decided to purchase the product from the grower. The coffee shop was named after the Nantucket Whaleship first mate from the novel Moby-Dick.
In 1982 Howard Schultz joined the company as the Director of Marketing and Retail Operations. He tried to convince the coffee shop partners to expand the business by selling pre made coffee. The founders did not want to take away from their core business. Schultz decided to leave Starbucks and open his own coffee shop called Giornale. In the end Schultz ended buying Starbucks and acquiring his old position back.
By 1992 Starbucks stores have grown to 165 in the United States. Within the same year, Starbucks entered the stock market. Starbucks has since gone international, opening Starbucks in Tokyo in 1996. The stores went through a rebranding after a UK store started using the Seattle history as their own. In the late 2000 the company expanded to Europe. Starbucks has opened up its many options other than selling coffee. The company has developed a food line such as sandwiches and specialty drinks.
Analyzing Starbucks financial statement can give numerous details about the company. There are three characteristic when evaluating financial statements. He or she must look at the profitability, liquidity, and solvency. Looking at the short term and long term investments of the company can give details if the company has good chance of surviving the economic market. A long term investment is an investment that will not change in to cash within a year or longer. A short
Acct 221
Lakesha Craft
SEC 10-K Paper
The first Starbucks coffee shop opened in 1971 in Seattle Washington. The coffee shop was founded by three partners. Jerry Baldwin and Zev Siegl were teachers and Gordon Bowker was a writer. The idea to have a coffee shop came about when a close friend was selling high quality coffee beans and equipment. After a matter of time, the partners decided to purchase the product from the grower. The coffee shop was named after the Nantucket Whaleship first mate from the novel Moby-Dick.
In 1982 Howard Schultz joined the company as the Director of Marketing and Retail Operations. He tried to convince the coffee shop partners to expand the business by selling pre made coffee. The founders did not want to take away from their core business. Schultz decided to leave Starbucks and open his own coffee shop called Giornale. In the end Schultz ended buying Starbucks and acquiring his old position back.
By 1992 Starbucks stores have grown to 165 in the United States. Within the same year, Starbucks entered the stock market. Starbucks has since gone international, opening Starbucks in Tokyo in 1996. The stores went through a rebranding after a UK store started using the Seattle history as their own. In the late 2000 the company expanded to Europe. Starbucks has opened up its many options other than selling coffee. The company has developed a food line such as sandwiches and specialty drinks.
Analyzing Starbucks financial statement can give numerous details about the company. There are three characteristic when evaluating financial statements. He or she must look at the profitability, liquidity, and solvency. Looking at the short term and long term investments of the company can give details if the company has good chance of surviving the economic market. A long term investment is an investment that will not change in to cash within a year or longer. A short
References: Weygandt, J. J., Kimmel, P. D., & Kieso, D. E. (2012). Accounting Principles (10th ed.). Hoboken, NJ: John Wiley & sons. Garza, G. (2012). The History of Starbucks. Retrieved from http://www.catalogs.com