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SEARCH ENGINE OPTIMIZATION

Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's "natural" or "organic" search results. Proper service could be provided to the users using the website by following a few rules as given
Review of site content or structure
1. Technical advice on website development Content development
2. Managing online business development campaign
3. Keyword research
4. SEO training
5. Expertise in specific markets and geographies.
As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.
Define an Effective Strategy:
For achieving success working with SEO we must understand the needs and highlight how the needs can be satisfied. Identify goals and benchmarks like search rankings, website traffic, sales percentage etc. to measure the success of the search engine and make an organized path for the work success.
Create Unique Page Titles:
Title is defined for every page so that the users understand why that particular page is being used for. A tag is placed in the tag of every HTML document so that all the pages have a definition specified to them. These titles usually appear at the top of the page and also show up when we search for that particular topic. The title may contain the name of the website along with a few bits of information like the purpose of website, address etc. The title which can be specified for the website we are developing will be bricks and Mortar, Construction material etc. These titles will play an important role for the search engine to find the website.
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