Scriptsave Website Analysis
ScriptSave is a prescription program to reduce the cost of prescribed medications for individuals who lack traditional health care insurance or prescription coverage plans. I was drawn in by their altruistic mission, to “serve others as we would like to be treated”, which inspired high hopes for service-oriented values and clear set of service-driven goals and objectives; but my inspiration ended when I pursued their website for more information.
The ScriptSave website is a one-page site that displays a close-up stock photo of a picnicking family consisting of young dad, young mom, and their bright-eyed, pig-tailed toddler. Below the photo, emblazoned with the ScriptSave logo, is a field to enter your group number with a radio button …show more content…
(MSC), and that MSC operates as a subsidiary of MedImpact Healthcare Systems, Inc. (MIHS). MIHS also has additional subsidiaries listed as Home Medical, Inc., Home Approach, LLC., and Home Care in the United States. The MedImpact Healthcare Systems website offers little more than the first two in regards to support of the originating mission. In fact, this website leads to a page stating, “ScriptSave’s mission is to build loyalty and trust between consumers and their community pharmacy by offering innovative product designs and communication strategies that lower cost barriers and improve overall compliance and adherence." After much research between the three websites, I was able to determine that the original ScriptSave mission was developed in 2002 (FranklinCovey 2002), while the above mission was established in 2013, after it was acquired by …show more content…
In the FranklinCovey Case Study (2002), cardholder demographics are listed as “virtually all are over the age of 50, and 80% are over the age of 65.” It would seem that the large banner photo of the young family on the ScriptSave website does not reflect the target demographic served by its parent company at all. The original mission of ScriptServe to “serve others as we would like to be treated” would indicate that they are far removed from the unclear, confusing nature of their company’s priorities to the average layperson. I do, however, believe that the new business-centric mission is far more appropriate to their targeted market and business goals to “deliver innovative products and services that better manage drug expenditures, improve health outcomes and, ultimately, increase customer satisfaction” (2013). According to this updated mission, increasing customer satisfaction is the ultimate result of obtaining the aforementioned priorities, which is more aligned with the objectives and targeted market for discount pharmaceutical
The ScriptSave website is a one-page site that displays a close-up stock photo of a picnicking family consisting of young dad, young mom, and their bright-eyed, pig-tailed toddler. Below the photo, emblazoned with the ScriptSave logo, is a field to enter your group number with a radio button …show more content…
(MSC), and that MSC operates as a subsidiary of MedImpact Healthcare Systems, Inc. (MIHS). MIHS also has additional subsidiaries listed as Home Medical, Inc., Home Approach, LLC., and Home Care in the United States. The MedImpact Healthcare Systems website offers little more than the first two in regards to support of the originating mission. In fact, this website leads to a page stating, “ScriptSave’s mission is to build loyalty and trust between consumers and their community pharmacy by offering innovative product designs and communication strategies that lower cost barriers and improve overall compliance and adherence." After much research between the three websites, I was able to determine that the original ScriptSave mission was developed in 2002 (FranklinCovey 2002), while the above mission was established in 2013, after it was acquired by …show more content…
In the FranklinCovey Case Study (2002), cardholder demographics are listed as “virtually all are over the age of 50, and 80% are over the age of 65.” It would seem that the large banner photo of the young family on the ScriptSave website does not reflect the target demographic served by its parent company at all. The original mission of ScriptServe to “serve others as we would like to be treated” would indicate that they are far removed from the unclear, confusing nature of their company’s priorities to the average layperson. I do, however, believe that the new business-centric mission is far more appropriate to their targeted market and business goals to “deliver innovative products and services that better manage drug expenditures, improve health outcomes and, ultimately, increase customer satisfaction” (2013). According to this updated mission, increasing customer satisfaction is the ultimate result of obtaining the aforementioned priorities, which is more aligned with the objectives and targeted market for discount pharmaceutical