Scenarios Analysis Paper
Scenarios analysis
1. Challenge: Consumers who do not have time to drink, but still wants to enjoy beer.
Recommendation: Consumers are going to buy a beer tender, because a beer tender can give the consumers an opportunity to tap their own beer and it will gives the consumers the feeling that they are in the pub, bars an clubs.
Scenario: People enjoy drinking again, even they have no time to go out.
2.Challenge: Consumers are growing more and more health conscious and alcohol consist a lot calorie which makes people gain weight. These could sway consumers to drink other alcoholic beverages.
Recommendation: Consumers have to buy “Heineken premium Light” with a smaller can size. This “Heineken premium Light” beer is with less
1. Challenge: Consumers who do not have time to drink, but still wants to enjoy beer.
Recommendation: Consumers are going to buy a beer tender, because a beer tender can give the consumers an opportunity to tap their own beer and it will gives the consumers the feeling that they are in the pub, bars an clubs.
Scenario: People enjoy drinking again, even they have no time to go out.
2.Challenge: Consumers are growing more and more health conscious and alcohol consist a lot calorie which makes people gain weight. These could sway consumers to drink other alcoholic beverages.
Recommendation: Consumers have to buy “Heineken premium Light” with a smaller can size. This “Heineken premium Light” beer is with less