Preview

Scenario of small scale food vendors in Singapore

Powerful Essays
Open Document
Open Document
19713 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Scenario of small scale food vendors in Singapore
COMPANY RESEARCH PROJECT (CRP1)

MASTER OF GLOBAL BUSINESS (MGB)
SCENARIO OF SMALL SCALE FOOD VENDORS IN SINGAPORE: A
COMPREHENSIVE ANALYSIS

Submitted By:

Sai Priankaa Balachandran MMAY14CMM014
Shambhavi Gupta MMAY14CMM015
Prashant Singh MMAY14CMM012
Mentor: Irina Pisennaya
Designation: Senior Manager

S P JAIN SCHOOL OF GLOBAL MANAGEMENT
SINGAPORE

1

COMPANY RESEARCH PROJECT (CRP1)

MASTER OF GLOBAL BUSINESS (MGB)

SCENARIO OF SMALL SCALE FOOD VENDORS IN SINGAPORE: A
COMPREHENSIVE ANALYSIS

Submitted By:

Under the guidance of:

Sai Priankaa Balachandra (MMAY14CMM014)
Name: Irina Pisennaya
Shambhavi Gupta (MMAY14CMM015)

Designation: Senior Manager

Prashant Singh (MMAY14CMM012)

S P JAIN SCHOOL OF GLOBAL MANAGEMENT
SINGAPORE

2

Acknowledgment
We had embarked on an enriching journey of conducting our Company Research Project 1 –
Scenario of Small Scale Food Vendors in Singapore: A Comprehensive Analysis.
We would like to thank our mentors Prof Veena Jadhav and Ms Irina Pisennaya for believing in us and imparting their invaluable guidance throughout each phase of the project, with words of wisdom and experience. It helped us follow a structured methodology to reach our goal.
We would like to extend our gratitude towards Prof Bhanu Ranjan for providing her assistance in maintaining outmost professionalism for presentations, report quality and referencing. We especially thank her in helping us establish contact with key players of the industry. We could not have done it without her tips and tricks.
Finally we would take this opportunity to thank the industry experts and the people of
Singapore, who have helped complete our surveys and interviews by taking the time to explain things to us students despite their busy schedule.

Sincerely:Sai Priankaa Balachandran (MMAY14CMM014)
Shambhavi Gupta (MMAY14CMM015)
Prashant Singh (MMAY14CMM012)

S P JAIN SCHOOL OF GLOBAL MANAGEMENT
SINGAPORE

3


References: NEA. (2014, April 1). Food Hygiene Standards in Singapore. Retrieved from http://app2.nea.gov.sg/public-health/food-hygiene Kwara, M. (2014, may 26). Singapore food masters fight to keep food heritage alive in new Street Food course Mohandas, V. (2014, April 28). 13 trainees complete course under hawker master pilot scheme Westcott, A, (2013, July 11). Gordon Ramsay loses Hawker Heroes Challenge. Retrieved from Retrieved from http://www.singapolitics.sg/views/can-food-outlets-productivity-withoutsacrificing-taste Soak in Singapore (2013, June 1) International Market Bureau. (2012) Market Indicator Report: Food Service Profile, Singapore. Euromonitor International. (2014, May). Corporate Strategies in consumer food service: A year of change. Department of Statistics, Ministry of Trade & Industry, Republic of Singapore. (2013). Yearbook of Statistics Singapore, 2013. Euromonitor International. (2013, October). Street Stalls/Kiosks in Singapore. Department of Statistics, Ministry of Trade & Industry, Republic of Singapore. (2013). Population Trends, 2013. Economic Review Committee. (2000). Food and beverage Workgroup Report. Mazza, G.M.C. (2013, April). Gastronomic Tourism: Implications for Singapore. The Lauder Institute, University of Pennsylvania Bridging the gap. (2012, December). Child Directed marketing within and around Fast Food Restaurants Dr Roosta, A & Nourbakhsh, K. (2003). Marketing in Small Food Industries. Social Science Research Network. Ghani, A. (2011, May). A recipe for success: how Singapore hawkers came to be. Institute of Policy Sciences. Eng, A. L. (2010, January). The Kopitiam in Singapore: An evolving story of migration and cultural diversity National Food Service Management Institute. (2002). A guide to centralized food service systems Marreiros, C. (2009, June). A Conceptual Framework of Consumer Food Choice Behaviour. Carvalho, C.A. (2006). Impact of Consumer Attitude in Predicting Purchasing Behaviour. Bragg, E.R. (1975). Evaluating Food Service Productivity by accurate Measurements. Foreit , K.G.F. (2004).Willingness to pay surveys for setting prices for reproductive health products and services
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Best Essays

    Starbucks Global Issues
    • 2987 Words
    • 12 Pages

    Starbucks Global Issues

    In order to investigate the company and its operations, the research has to be carried out so that issues could be addressed. As described by University of Oxford, research “comprise creative work undertaken on a…

    • 2987 Words
    • 12 Pages
    Best Essays
    Read More
  • Satisfactory Essays

    Swot of Tippling Club
    • 324 Words
    • 2 Pages

    Swot of Tippling Club

    Threat: The mounting competition from increasing numbers of celebrity chef restaurants, concept bars and restaurants sprouting in Singapore. To grow and maintain its appeal to the market, Tippling…

    • 324 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Powerful Essays

    Coffee truck business plan
    • 4741 Words
    • 19 Pages

    Coffee truck business plan

    The F&B industry has always held an important role in Malaysia’s market, and according to the sector performance 2012-2014, the growth in restaurant segment that includes the franchisees in the F&B sector had grew in 9.4% to 235 franchisees at the end of June 2013. As for import performance, the imports of food and beverages holds 20% in the ‘Gross Imports by End Use January-August’ report as the amount of funds used to expand it is approximately RM 30.9 million. Compared to 2012, the growth in imports of food and beverages is steadily increasing and supporting its strong growth is the 5.3% increase in the total import of consumption goods . JJB wants to establish a large…

    • 4741 Words
    • 19 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Retail Food Marketing
    • 5868 Words
    • 24 Pages

    Retail Food Marketing

    The Australian takeaway food retailing industry is one of the highest profit making sectors in Australia, which has experienced considerable growth over the past five years. This report gives an overall understanding of the trends in size, current growths and profits, sales, distribution, customers, competitors and current stakeholders that surround the industry. These factors are considered to be the driving characteristics of the industry in general.…

    • 5868 Words
    • 24 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Trends and Drivers of Change in the Beer Industry
    • 16255 Words
    • 66 Pages

    Trends and Drivers of Change in the Beer Industry

    This mapping report is part of a study of the food industry that also features four case studies, two cluster studies and four scenarios. It gives a concise overview of the food industry and identifies the main trends and key drivers of change. The report should also enable readers to locate the case studies in relation to these…

    • 16255 Words
    • 66 Pages
    Powerful Essays
    Read More
  • Good Essays

    Select S Small Business Enterprise (a Private Firm or a Published-Listed Company Based in Singapore). You Are Required to Access to the Following Information and Describe the Business Profile of the Selected Company, Based on the Following Items,
    • 5888 Words
    • 24 Pages

    Select S Small Business Enterprise (a Private Firm or a Published-Listed Company Based in Singapore). You Are Required to Access to the Following Information and Describe the Business Profile of the Selected Company, Based on the Following Items,

    As a Business Consultant of the company, you have been instructed by the Managing Director to conduct a review on the company’s performance and to recommend improvements to meet the challenges of the rapid changing business environment. Your mission will cover the following tasks.…

    • 5888 Words
    • 24 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    Management Philosophy
    • 290 Words
    • 2 Pages

    Management Philosophy

    Recognizing the success of others is paramount to the success of the company. I express gratitude and thanks for the contribution of others.…

    • 290 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Powerful Essays

    Effective of Advertisments on Social Networkin Sites
    • 3282 Words
    • 14 Pages

    Effective of Advertisments on Social Networkin Sites

    This project also helped us to learn practical aspects of Business Research, like preparation of a Questionnaire for the survey to be conducted, interactions with people for the purpose of getting the Questionnaire filled up, its objectives, and its analysis using various statistical tools. It has overall been an enriching experience for us while working on the project of Research.…

    • 3282 Words
    • 14 Pages
    Powerful Essays
    Read More
  • Good Essays

    Mcdonalds
    • 1342 Words
    • 6 Pages

    Mcdonalds

    We would like to express our special gratitude and thanks to everyone who involve directly or indirectly throughout the project for giving us such attention and time.…

    • 1342 Words
    • 6 Pages
    Good Essays
    Read More
  • Best Essays

    Conserving Chinese Opera in Singapore
    • 3639 Words
    • 15 Pages

    Conserving Chinese Opera in Singapore

    10. Lui Tuck Yew. (2009, February 6). Arts and Culture for a Resilient and Gracious Singapore. At COS Debate (MICA), Parliament. Singapore.…

    • 3639 Words
    • 15 Pages
    Best Essays
    Read More
  • Powerful Essays

    Tamil Media Industry
    • 2396 Words
    • 10 Pages

    Tamil Media Industry

    We extend our heartfelt gratitude to all those who helped us in getting the useful inputs which has gone a long way to increase our knowledge.…

    • 2396 Words
    • 10 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    The Singapore Culture
    • 2422 Words
    • 10 Pages

    The Singapore Culture

    Singapore is a harmonious society, where diversity is dominant throughout the entire island. The elders of Singapore have interacted with different races for generations. There is a mixture of Malay, Chinese, Indians and Europeans all living within their own culture and calling themselves Singaporeans regardless of their race. Each race celebrates has their own beliefs, values and religion. Even though festivals have a special meaning to certain races, it is shared by everyone. Food is plentiful in this modern land. It is not unusual to savor different cuisines made by these different cultures and found to be very tasty. Singapore cuisine is another prime example of diversity and culture diffusion in Singapore. Malay being the natives of Singapore, where other immigrates from Malays federation is called Other Malaysians. (Jamour, 2009) Most of which devote their lives to fishing villages on the southeast coast of Singapore. Social changes in Singapore, for the last forty years have been connecting people, ideas and resources.…

    • 2422 Words
    • 10 Pages
    Powerful Essays
    Read More
  • Satisfactory Essays

    Hul Pure It
    • 8999 Words
    • 36 Pages

    Hul Pure It

    I feel great pleasure for the completion of this project. At the very outset I would express my sincere thanks and deep sense of gratitude to personnel who…

    • 8999 Words
    • 36 Pages
    Satisfactory Essays
    Read More
  • Good Essays

    Investigatory Project
    • 1442 Words
    • 6 Pages

    Investigatory Project

    And lastly, to all those who were a part of this work, We would like to extend our deepest thanks.…

    • 1442 Words
    • 6 Pages
    Good Essays
    Read More
  • Powerful Essays

    The Fast Food Industry of India
    • 1868 Words
    • 8 Pages

    The Fast Food Industry of India

    The food that a country’s citizens eat is what is a major part of their culture; it’s a representative of their society. So let’s see how a country that has a very strong cultural belief that was know for its cultural heritage is accepting the new way of living, which living fast. And why is this change happening at such a fast pace breaking nearly all records of growth by an industry in any country.…

    • 1868 Words
    • 8 Pages
    Powerful Essays
    Read More

Related Topics