Scale of Hospitality Industry
Task 1
Now being marketing executive and with reference of the above case of McDonald’s, discuss the concept of marketing for a service industry (such as Restaurant or Hotel) with relevant examples and also mention its characteristics. (1.1) M1
1.1 Marketing
Marketing is the process to find out the needs, wants and the customers’ demands so that the customers will be satisfied after using that product.
The process of discovering and translating consumer needs and wants into product and service specification, creating demand for these product and services, and then in turn expanding this demand.” It is the performance of those business activities that direct flow of goods and services from the producers to the consumers. (Hanson, 2010)
1.2 Marketing strategic It is a process that can allow an organization to concentrate its resources on the optimal opportunities with the goals of increasing sales and achieving a sustainable competitive advantage. (Aaker, 2009)
In the above case study of McDonald’s we find out that the customer needs and what they want? Has been changes time to time .McDonald’s have been research and also focuses to make their product and company successful. McDonald’s has experimented with new restaurant concepts. Example MacAfee coffee shops has opened more than thousand places in over 34 countries. Some of the marketing concept for a service industry as given below:-
1.3 Core concept of marketing for a service industry:-
1.3.1 Needs, Wants and Demands a. Needs
Human being has basic needs to alive. ex- food, clothing, warmth, and safety etc… such as in restaurant the customer needs is get a good and hygienic food in good and friendly environment.
b. Wants
Wants are how people communicate their needs. Example in restaurant the customers wants a genuine greeting, customer want a smiling face, customers want a good relationship with staffs etc…
c. Demands
People have almost unlimited wants, but limited resources. In a hotel also some
Now being marketing executive and with reference of the above case of McDonald’s, discuss the concept of marketing for a service industry (such as Restaurant or Hotel) with relevant examples and also mention its characteristics. (1.1) M1
1.1 Marketing
Marketing is the process to find out the needs, wants and the customers’ demands so that the customers will be satisfied after using that product.
The process of discovering and translating consumer needs and wants into product and service specification, creating demand for these product and services, and then in turn expanding this demand.” It is the performance of those business activities that direct flow of goods and services from the producers to the consumers. (Hanson, 2010)
1.2 Marketing strategic It is a process that can allow an organization to concentrate its resources on the optimal opportunities with the goals of increasing sales and achieving a sustainable competitive advantage. (Aaker, 2009)
In the above case study of McDonald’s we find out that the customer needs and what they want? Has been changes time to time .McDonald’s have been research and also focuses to make their product and company successful. McDonald’s has experimented with new restaurant concepts. Example MacAfee coffee shops has opened more than thousand places in over 34 countries. Some of the marketing concept for a service industry as given below:-
1.3 Core concept of marketing for a service industry:-
1.3.1 Needs, Wants and Demands a. Needs
Human being has basic needs to alive. ex- food, clothing, warmth, and safety etc… such as in restaurant the customer needs is get a good and hygienic food in good and friendly environment.
b. Wants
Wants are how people communicate their needs. Example in restaurant the customers wants a genuine greeting, customer want a smiling face, customers want a good relationship with staffs etc…
c. Demands
People have almost unlimited wants, but limited resources. In a hotel also some
Bibliography: 3. (2010, 12 1). Retrieved from www.managementparadise.com: http://www.managementparadise.com/forums/principles-management-p-o-m/208679-pest-analysis-mcdonalds.html 4 5. (2013). Retrieved from www.strategicmanagementinsight.com: http://www.strategicmanagementinsight.com/swot-analyses/mcdonalds-swot-analysis.html 6 7. Aaker, D. (2009, 5). Retrieved from wikipedia.org: http://en.wikipedia.org/wiki/Marketing_strategy 8 9. (n.d.). In p. kumar, marketing of hospitality and tourism services (pp. 226, 227). 2010. 10. (2010). In p. kumar, marketing of hospitality and tourism services. 30. 11. (2010). In p. kumar, marketing of hospitality and tourism services (p. 220). 12. (2010). In p. kumar, marketing in hospitality and tourism services (pp. 179,180). new delhi. 13. (2010). types of consumer behaviour. In p. kumar, marketing of hospitality and tourism services (p. 226).