Preview

Sassyfox. Com Website Analysis

Good Essays
Open Document
Open Document
659 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Sassyfox. Com Website Analysis
Sassyfox.com is the website for Sassy Fox, a boutique located in downtown San Angelo, Texas. The audience demographic for the site consists of both women and teenagers, featuring the two categories “Sassy Ladies” and “Sassy Kids.” While the website is supposed to serve as a webstore for the boutique, Sassyfox.com has a lot of problems that hurt the usability of the site. For this analysis, I have broken the user experience into three categories: 1) Information Architecture; 2) Content; and 3) Design. Designing concepts author Jeff Johnson defines in his book, “Designing with the Mind in Mind” will be used in each section.

Information Architecture
In the first few chapters of the book, Johnson stresses the importance of structuring a website with user goals in mind and creating a layout that is both predictable and easy to navigate. These are the principles that information architecture is based on and is something that sassyfox.com heavily violates. Examples of this include the website’s category-based navigation and accessibility of important information.
One of the greatest problems affecting the usability of the website is its category-based navigation. In chapter seven, Johnson defines navigation as the informational “breadcrumbs” that guide a user to his or her …show more content…
In their mapping of the website, Sassy Fox misleads users in the products they have and fail to keep their goals in mind by making it difficult to access related information. In my opinion, the website would benefit from getting rid of its category-based navigation and adopting Pinterest-style layout. Because there are so few products on the website, allowing users to filter the products they want to see would be more efficient. Also, it would be better to not have the location hyperlinked and make the phone number and address available on both the secondary menu and footer of the
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Satisfactory Essays

    Angel Chedikah
    • 208 Words
    • 1 Page

    Angel Chedikah

    Angel Chedikah decided to create an online boutique for her final project. The purpose of her online boutique is to make money so Angel had to design a competitive website. While I was looking at Angel’s website, I realized that her online boutique was very similar to the Forever 21 website. The Forever 21 website clearly targets young people who are in their late teens and early twenties and Chedikah’s online store has the same demographics. One of the best features on Chedikah’s website is the college of different outfits because these pictures advertise her products.…

    • 208 Words
    • 1 Page
    Satisfactory Essays
    Read More
  • Better Essays

    Website Migration Project
    • 3004 Words
    • 13 Pages

    Website Migration Project

    * MacDonald, M. (2009). Creating a web site: The missing manual (2nd edition). New York, NY:…

    • 3004 Words
    • 13 Pages
    Better Essays
    Read More
  • Best Essays

    Website Content Plan
    • 2915 Words
    • 12 Pages

    Website Content Plan

    The website that will be evaluated, proposed, and eventually reconstructed will be for southwest artist Antonio Gonzales who offers unique original southwest oil paintings, prints, and limited edition numbered giclee prints for sale. This site will represent the artist’s oil paintings which he develops and paints out of his Santa Fe, New Mexico art studio. The website will help sell additional works of art to clients throughout the world who wish to conveniently shop Antonio’s online studio from the convenience of their own homes or businesses.…

    • 2915 Words
    • 12 Pages
    Best Essays
    Read More
  • Powerful Essays

    Analytical Report of Flinders.Edu.Au
    • 1100 Words
    • 5 Pages

    Analytical Report of Flinders.Edu.Au

    The aim of this report is to critically analyse the architecture of the website www.flinders.ed.au. The information gathered from the analysis will be used to devise solutions to problems with the website. The technique of examination for the website was to thoroughly explore the different pages of the website and grade each area of the website using appropriate criteria. Dave Gehrke (1999) states that” without efficient and user=friendly navigation, the user is likely to get confused, lost or frustrated and leave the site for good”. A resultant survey run by Gehrke (1999) showed that page loading speed and navigational efficiency are the most important things to users. The most important user type that needs to be happy with the website for it to be successful is prospective students as they make a majority of the people visiting the site. Prospective students are more likely to turn into current students if they like the feel of the website. This analyst took on the role of prospective student to test the usability of the website for a new student trying to find different courses and then applying for that course.…

    • 1100 Words
    • 5 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    01 Heuristic Evaluation Report Holiday Inn China Website Ch
    • 2928 Words
    • 13 Pages

    01 Heuristic Evaluation Report Holiday Inn China Website Ch

    This heuristic evaluation of the www.holidayinn.com.cn was completed on February 7, 2007, as a preliminary step in the preparation for a usability test of the site. The evaluation was completed by the project team after a careful review of the website. From the information provided by the sponsor, the project team learned that the audience of the website is mostly domestic Chinese (mainland) users. They book hotel rooms online for business and/or leisure purposes. Their ages span from the mid-twenties to the fifties. Most of them are not comfortable using computers. The majority of them do not speak or read English.…

    • 2928 Words
    • 13 Pages
    Powerful Essays
    Read More
  • Good Essays

    Usability Analysis Proposal
    • 975 Words
    • 4 Pages

    Usability Analysis Proposal

    A great website counts on all pieces working in harmony(Wemmer, 2010). The most rational starting point is to determine a clear information structure for the website 's content (Idler, 2012). An organizational system that is…

    • 975 Words
    • 4 Pages
    Good Essays
    Read More
  • Good Essays

    Website Design Proposal - Management Information Systems
    • 355 Words
    • 2 Pages

    Website Design Proposal - Management Information Systems

    The site will achieve high levels of usability by focusing on the users ability to actually use the site as well as understand the content, and not waste their time. The design strategy will pay attention to questions associated with navigating such as, “Where am I?”, “Where can I go?”, and “Where have I been?”. In order to make the answers to these questions obvious the design will…

    • 355 Words
    • 2 Pages
    Good Essays
    Read More
  • Powerful Essays

    Delmonprint Case Study
    • 1032 Words
    • 5 Pages

    Delmonprint Case Study

    The website is very good and it has very useful features that can inspire the user fascinatingly. I have a few suggestions to make in order to improve the design of the website. The suggestions are as follows:…

    • 1032 Words
    • 5 Pages
    Powerful Essays
    Read More
  • Satisfactory Essays

    Web Site Navigation Paper
    • 688 Words
    • 3 Pages

    Web Site Navigation Paper

    Navigation is probably the single most important piece of a website and if it is not done well, the cascading effects can be disastrous. Navigational menus are not only beneficial for your visitors but search engines and spiders utilize the navigation on your site to create a road map for others within search results. Navigation is not limited to just having a pretty menu, it also encompasses handling pages that don’t resolve, maintaining consistency throughout your website and making it easy for your users to find things no matter where they are on your website. (What Makes a Good Website, 2008)…

    • 688 Words
    • 3 Pages
    Satisfactory Essays
    Read More
  • Good Essays

    WEB NAVIGATION ANALYSIS
    • 1010 Words
    • 4 Pages

    WEB NAVIGATION ANALYSIS

    Navigation is a basic form of interactivity between your website and your audience. It makes your journey through the site much easier using navigation links.…

    • 1010 Words
    • 4 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    Defining Digital Literacy
    • 540 Words
    • 3 Pages

    Defining Digital Literacy

    The use of visual and verbal rhetoric’s in the design of websites (graphic design principles, the combination of visuals and text, the use of sound).…

    • 540 Words
    • 3 Pages
    Satisfactory Essays
    Read More
  • Good Essays

    Marketing Case Study: AV Mankato's Website
    • 793 Words
    • 4 Pages

    Marketing Case Study: AV Mankato's Website

    The ease of navigation was very simple and clear. No confusion was found when navigating through the site or when selecting a product.…

    • 793 Words
    • 4 Pages
    Good Essays
    Read More
  • Better Essays

    Web Usablity Analysis Essay Example
    • 3023 Words
    • 13 Pages

    Web Usablity Analysis Essay Example

    I have chosen Kiplinger's business website to conduct a web usability analysis. Interactive design is an evolutionary process, when you take identified problems, visions, needs, and wants reported by user feedback, then incorporate or fix, and further evaluate to refine and increase the success of a given product. In this case the product is a website. Sharp, Rogers & Preece, (2007) said this about iterative design, "When problems are found in user testing, they are fixed and then more test and observations are carried out to see the effects of the fixes" (P. 425). The company website I have chosen will be analyzed using a critical eye that delves further into examples of specific factors that directly impact the usability of websites.…

    • 3023 Words
    • 13 Pages
    Better Essays
    Read More
  • Satisfactory Essays

    Guidline Group Assignment DIGITAL
    • 792 Words
    • 4 Pages

    Guidline Group Assignment DIGITAL

    6.1. Discuss the company’s website on the design effectiveness. The group should describe design features such as navigation,…

    • 792 Words
    • 4 Pages
    Satisfactory Essays
    Read More
  • Powerful Essays

    Designing a Website
    • 2514 Words
    • 11 Pages

    Designing a Website

    Several aspects must be considered when designing a website, and the most important ones that we have to consider include scope of the website, layout, compatibility, use of text, and secure mechanisms. Other than these, other aspects like navigation, links, graphics, and general design play an important role in the designing of the website. A more detailed look at the above aspects of designing the website is given in the bullets below:…

    • 2514 Words
    • 11 Pages
    Powerful Essays
    Read More