Sarcherzhou

References: Anand, P. and Sternthal, B. (1987), ‘‘Resource matching as an explanation for message persuasion’’, in Caferrata, P Anderson, N.H. (1981), Foundation of Information Integration Theory, Academic Press, New York, NY. Babin, L.A. and Burns, A.C. (1997), ‘‘Effects of print ad pictures and copy containing instructions to imagine in mental imagery that mediates attitudes’’, Journal of Advertising, Vol Bettman, J.R., Luce, M.F. and Payne, J.W. (1998), ‘‘Constructive consumer choice processes’’, Journal of Consumer Research, Vol Bolls, P.D. and Muehling, D.D. (2007), ‘‘The effects of dual-task processing on consumers’ responses to high- and low-imagery radio advertisements’’, Journal of Advertising, Vol Bone, P.F. and Ellen, P.S. (1992), ‘‘The generation and consequences of communication-evoked imagery’’, Journal of Consumer Research, Vol Borst, G. and Kosslyn, S.M. (2008), ‘‘Visual mental imagery and visual perception: structural equivalence revealed by scanning processes’’, Memory and Cognition, Vol Braun, K.A., Ellis, R. and Loftus, E.F. (2002), ‘‘Make my memory: how advertising can change our memories of the past’’, Psychology and Marketing, Vol Cacioppo, J.T., Harkins, S.G. and Petty, R.E. (1981), ‘‘The nature of attitudes and cognitive responses and their relationship to behaviour’’, in Petty, R.T., Ostrom, T Calder, B.J. and Sternthal, B. (1980), ‘‘Television commercial wear out: an information processing view’’, Journal of Marketing Research, Vol Calder, B.J., Phillips, L.W. and Tybout, A.M. (1981), ‘‘Designing research for application’’, Journal of Consumer Research, Vol Chang, C. (2008), ‘‘Ad framing effects for consumption products: an affect priming process’’, Psychology and Marketing, Vol Coulter, K.S. (2005), ‘‘An examination of qualitative vs. quantitative elaboration likelihood effects’’, Psychology and Marketing, Vol Coulter, K.S. and Punj, G.N. (2004), ‘‘The effects of cognitive resource requirements, availability, and argument quality on brand attitudes’’, Journal of Advertising, Vol Coulter, K.S. and Punj, G.N. (2007), ‘‘Understanding the role of idiosyncratic thinking in brand attitude formation’’, Journal of Advertising, Vol Cunningham, W.H., Anderson, Jr. W.T. and Murphy, J.H. (1974), ‘‘Are students real people?’’, The Journal of Business, Vol Daneman, M. and Carpenter, P.A. (1980), ‘‘Individual differences in working memory and reading’’, Journal of Verbal Learning and Verbal Behavior, Vol Edell, J.A. and Burke, M.C. (1987), ‘‘The power of feelings in understanding advertising effects’’, Journal of Consumer Research, Vol Edell, J.A. and Keller, K.L. (1989), ‘‘The information processing of coordinated media campaigns’’, Journal of Marketing Research, Vol Edell, J.A. and Staelin, R.E. (1983), ‘‘The information processing of pictures in print advertisements’’, Journal of Consumer Research, Vol Escalas, J.E. (2004), ‘‘Imagine yourself in the product’’, Journal of Advertising, Vol. 33 No. 2, pp Fiedler, K. (2000), ‘‘On mere considering: the subjective truth’’, in Bless, H. and Forgas, J.P. (Eds), The Message Within: The Role of Subjective Experience in Social Cognition and Behaviour, Fishbein, M. and Middlestadt, S.E. (1995), ‘‘Noncognitive effects on attitude formation and change: fact or artifact?’’, Journal of Consumer Psychology, Vol Fornell, C. and Bookstein, F.L. (1982), ‘‘Two structural equation models: LISREL and PLS applied to consumer exit-voice theory’’, Journal of Marketing Research, Vol Homer, P.M. (2006), ‘‘Relationships among ad-induced affect, beliefs, and attitudes: another look’’, Journal of Advertising, Vol Just, M.A. and Carpenter, P.A. (1992), ‘‘A capacity theory of comprehension: individual differences in working memory’’, Psychological Review, Vol Kahneman, D. (1973), Attention and Effort, Prentice-Hall, Englewood Cliffs, NJ. Keller, P.A. and Block, L.G. (1997), ‘‘Vividness effects: a resource-matching perspective’’, Journal of Consumer Research, Vol Kempf, D.S., Laczniak, R.N. and Smith, R.E. (2006), ‘‘The effects of gender on processing advertising and product trial information’’, Marketing Letters, Vol Kiselius, J. and Sternthal, B. (1984), ‘‘Detecting and explaining vividness effects in attitudinal judgments’’, Journal of Marketing Research, Vol Lutz, R.J., MacKenzie, S.B. and Belch, G.E. (1983), ‘‘Attitude toward the ad as a mediator of advertising effectiveness: determinants and consequences’’, in Bagozzi, R.P MacInnis, D.J. and Jaworski, B.J. (1989), ‘‘Information processing from advertisements: toward an integrative framework’’, Journal of Marketing, Vol Miller, D.W. and Marks, L.J. (1992), ‘‘Mental imagery and sound effects in radio commercials’’, Journal of Advertising, Vol Miller, D.W. and Marks, L.J. (1997), ‘‘The effects of imagery-evoking radio advertising strategies on affective responses’’, Psychology and Marketing, Vol Morris, P.E. and Hampson, P.J. (1983), Imagery and Consciousness, Academic Press, New York, NY. Ng, S. and Houston, M.J. (2006), ‘‘Exemplars or beliefs? The impact of self-view on the nature and relative influence of brand associations’’, Journal of Consumer Research, Vol Ng, S. and Houston, M.J. (2009), ‘‘Field dependency and brand cognitive structures’’, Journal of Marketing Research, Vol