San Miguel Beer
San Miguel Beer
Brand
Discussion
Paper
Christian R. Ballinas
BSEntrep-3A-Marketing
March 28, 2015
Table of Contents
Executive Summary
Company Name:
San Miguel Corporation
OUR MISSION:
We put life in every occasion.
OUR VISION:
GINEBRA SAN MIGUEL, INC. is the most respected spirits and beverage company in the Philippines. We are proud of our heritage as the producer of liquor products that have been part of the Filipino culture and history for over 175 years. Inspired by the loyal patronage of the Filipino, we continue to expand our beverage portfolio to meet our consumers' needs.
Our products will be the DRINK IN EVERY OCCASION. Our brands, TRUSTED WORLDWIDE.
Our history:
Proud Beginnings
Established in 1890, La Fabrica de Cerveza de San Miguel, Southeast Asia’s first brewery produced and bottled what would eventually become one of the bestselling beers in the region. Within the span of a generation, San Miguel Beer would become an icon among beer drinkers.
By 1914, San Miguel Beer was being exported from its headquarters in Manila to Shanghai, Hong Kong and Guam. A pioneer in Asia, San Miguel established a brewery in Hong Kong in 1948, the first local brewer in the crown colony.
Today, San Miguel Beer–the Company’s flagship product–is one of the largest selling beers and among the top 10 beer brands in the world. While brewing beer is the company’s heritage, San Miguel subsequently branched out into the food and packaging businesses.
From the original cerveza that first rolled off the bottling line, San Miguel Corporation has since expanded its portfolio to produce a wide range of popular beverage, food and packaging products which have–for over a century–catered to generations of consumers’ ever changing tastes. It has also diversified into heavy industries including power and other utilities, mining, energy, tollways and airports.
The Company’s manufacturing operations extend beyond the Philippines to Hong Kong, China,
Brand
Discussion
Paper
Christian R. Ballinas
BSEntrep-3A-Marketing
March 28, 2015
Table of Contents
Executive Summary
Company Name:
San Miguel Corporation
OUR MISSION:
We put life in every occasion.
OUR VISION:
GINEBRA SAN MIGUEL, INC. is the most respected spirits and beverage company in the Philippines. We are proud of our heritage as the producer of liquor products that have been part of the Filipino culture and history for over 175 years. Inspired by the loyal patronage of the Filipino, we continue to expand our beverage portfolio to meet our consumers' needs.
Our products will be the DRINK IN EVERY OCCASION. Our brands, TRUSTED WORLDWIDE.
Our history:
Proud Beginnings
Established in 1890, La Fabrica de Cerveza de San Miguel, Southeast Asia’s first brewery produced and bottled what would eventually become one of the bestselling beers in the region. Within the span of a generation, San Miguel Beer would become an icon among beer drinkers.
By 1914, San Miguel Beer was being exported from its headquarters in Manila to Shanghai, Hong Kong and Guam. A pioneer in Asia, San Miguel established a brewery in Hong Kong in 1948, the first local brewer in the crown colony.
Today, San Miguel Beer–the Company’s flagship product–is one of the largest selling beers and among the top 10 beer brands in the world. While brewing beer is the company’s heritage, San Miguel subsequently branched out into the food and packaging businesses.
From the original cerveza that first rolled off the bottling line, San Miguel Corporation has since expanded its portfolio to produce a wide range of popular beverage, food and packaging products which have–for over a century–catered to generations of consumers’ ever changing tastes. It has also diversified into heavy industries including power and other utilities, mining, energy, tollways and airports.
The Company’s manufacturing operations extend beyond the Philippines to Hong Kong, China,