Samsung Mobile
Is Samsung Mobile Business Model sustainable in China facing the growing Chinese competitors ?
“Change everything except your wives and kids” Lee Keun-Hee, CEO of Samsung group in 1993 after he visited an electronic store and saw Samsung products gathering dust behind Sony and Panasonic products.
Introduction :
Why did I choose this subject ?
I have been following this company for 6 years so far. Recently, I have been really concerned by the fact Samsung has been losing market share and displaced its number one spot in China. I wanted to discover what were the main reasons of this collapse.
Origin of this study :
With the swift development of science and technology, the global economy has been widely open. The management environment of multinationals has changed, and the global competition is fiercer than ever. Moreover, the product life cycle is shorter than before. All kind of internal and external Factors determine whether a multinational company can live, survive or even die. Sometimes, they have to change their whole vision. Management strategy, Marketing strategy, Investment strategy are also part of the study as they will influence the business model of a company.
Here, we will be focusing about a leader in a domain who got recently overthrown by globally less experienced companies. We will take the example of Samsung Mobile as the (ex) leader and we will take 2 Chinese mobile phone companies ( Lenovo and Xiaomi ) as potential candidates of Samsung’s place.
How are we going to carry out this study ? :
This study examines the management strategy, the marketing strategy and the ***. Stratey for the three companies ( Samsung Mobile, Lenovo, and Xiaomi ).
Through a comparative analysis of the 3 Major themes taught at school, we are going to show how no kings rule forever in the business world.
Management, marketing
This study framework :
This study will consist of 3 majors parts ( themes seen at school ). The first part will be comparing the Samsung
“Change everything except your wives and kids” Lee Keun-Hee, CEO of Samsung group in 1993 after he visited an electronic store and saw Samsung products gathering dust behind Sony and Panasonic products.
Introduction :
Why did I choose this subject ?
I have been following this company for 6 years so far. Recently, I have been really concerned by the fact Samsung has been losing market share and displaced its number one spot in China. I wanted to discover what were the main reasons of this collapse.
Origin of this study :
With the swift development of science and technology, the global economy has been widely open. The management environment of multinationals has changed, and the global competition is fiercer than ever. Moreover, the product life cycle is shorter than before. All kind of internal and external Factors determine whether a multinational company can live, survive or even die. Sometimes, they have to change their whole vision. Management strategy, Marketing strategy, Investment strategy are also part of the study as they will influence the business model of a company.
Here, we will be focusing about a leader in a domain who got recently overthrown by globally less experienced companies. We will take the example of Samsung Mobile as the (ex) leader and we will take 2 Chinese mobile phone companies ( Lenovo and Xiaomi ) as potential candidates of Samsung’s place.
How are we going to carry out this study ? :
This study examines the management strategy, the marketing strategy and the ***. Stratey for the three companies ( Samsung Mobile, Lenovo, and Xiaomi ).
Through a comparative analysis of the 3 Major themes taught at school, we are going to show how no kings rule forever in the business world.
Management, marketing
This study framework :
This study will consist of 3 majors parts ( themes seen at school ). The first part will be comparing the Samsung