Preview

Samsung Environtment

Best Essays
Open Document
Open Document
2353 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Samsung Environtment
GROUP ASSIGNMENT
TECHNOLOGY PARK MALAYSIA
BM007-3-1-ITM

INTRODUCTION TO MANAGEMENT

UC1F1207IT

HAND OUT DATE : 30 SEPTEMBER 2012 HAND IN DATE : 18 OCTOBER 2012 WEIGHT AGE : 50%

Lecturer Name : Ms. Shiva Zare Zavieh Jaki , Sharmaine A/P Sakhti Anantan

Group Member :
1. Chandra (TP 028975)
2. Clarissa (TP 028454)
3. Bimo Prayogo (TP 028132)
4. Richo Andy Lo (TP 027784)

TABLE OF CONTENT

1. Introduction 3 2. Mega Environtment 3 2.1. Technology Element 3 2.2. Economical Element 4 3. Task Environtment 7 3.1. Competitor 7 3.2. Customer 8 4. Conclusion 10 5. References 11 6.Group Task Report 13

Introduction of Samsung
For over 70 years, Samsung has been dedicated to making a better world through diverse businesses that today span advanced technology, semiconductors, skyscraper and plant construction, petrochemicals, fashion, medicine, finance, hotels, and more. Our flagship company, Samsung Electronics, leads the global market in high-tech electronics manufacturing and digital media.(Samsung, 2012)
Through innovative, reliable products and services; talented people; a responsible approach to business and global citizenship; and collaboration with our partners and customers, Samsung is taking the world in imaginative new directions.. (Samsung , 2012)
2. Mega Environment
Mega Environtment are used to allocate resources in a breeding or research program, to rationalize germplasm and information exchanges between breeding programs (allowing even small programs to progress by focusing on the most promising material), to increase heritabilities within relatively well-defined and predictable environments, to increase the efficiency of testing and breeding programs, and to target genotypes to appropriate production areas.( Gauch Jr and Zobel , 1997)
2.1 Technology Environtment
Technological element – is about some knowledge about production of product and service of company.
Example on Samsung


References: Foresman C, August 2012, “Apple owns US smartphone market while Samsung dominates worldwide”, Available at http://arstechnica.com/apple/2012/08/apple-owns-us-smartphone-market-while-samsung-dominates-worldwide/ (access on 11 October 2012). Valich T, March 2008, “Samsung Celebrates 70th Birthday”, Available at http://www.tomsguide.com/us/samsung-birthday,news-827.html (access on 11 October 2012). Westaway L, September 2012, “Samsung Galaxy S4 News, Release Date and More Rumours:, Available at http://crave.cnet.co.uk/mobiles/samsung-galaxy-s4-news-release-date-and-more-rumours-50009236/ ( access on 11 October 2012). “Organizational Environment and Culture”, Available at http://www.zainbooks.com/books/management/principles-of-management_12_organizational-environment-and-culture.html (access on 11 October 2012). * Customer Samsung, 2011, “Customer Satisfaction – SAMSUNG EVERLAND” Available at : http://www.samsungeverland.com/eng/sustainability/customer/index.html ( Access on 16 October 2012 ) * Economic Chaurasiya.K, 2010. “Elements of Economic Environment.” Economicsworlds.blogspot.com, [blog] February 24. Available at: < http://economicsworlds.blogspot.com/2010/02/economics-environment-refers-all.html> (Accessed 13 October 2012). Geary.S, 2012. “Samsung: Microcosm of Long-term Structural Problems for Korean Economy”. [online] (31 August) Available at: http://emergingmoney.com/etfs/korean-economy-samsung-ssnlf-aapl-ewy/ (Accessed 13 October 2012). Kwon, Oh-Hyun, 2011. 2012 Sustainability Report [pdf] Available at : http://www.samsung.com/my/aboutsamsung/citizenship/download/2012_SustainabilityReport_Eng.pdf (Accessed 13 October 2012). * Introduction: Samsung, 2012, “About Samsung – Samsung ”, available at http://www.samsung.com/my/aboutsamsung/ (access on 16 October 2012) Gauch, Hugh G.,and Jr, Zobel, Ricahrd W. , 1997, “Identifying mega-environments and targeting genotypes.” Available at http://www.highbeam.com/doc/1G1-19433996.html ( access on 18 October 2012 ) * Technological
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Better Essays

    Week 3 Assignment ECO 365 1
    • 1531 Words
    • 4 Pages

    Week 3 Assignment ECO 365 1

    Samsung, established in 1938, is one of the world’s top 10 electronics companies and is known as an electronic leader in its industry ("Samsung.com", 1995-2014). Samsung has a commitment to cost effective processes, spearheading new platforms through innovative technologies, enriching people’s lives and maintaining its position as a “digital leader” ("Samsung.com", 1995-2014).…

    • 1531 Words
    • 4 Pages
    Better Essays
    Read More
  • Good Essays

    Samsung: Building a Great Brand
    • 1043 Words
    • 5 Pages

    Samsung: Building a Great Brand

    Samsung is a force to be reckoned with to its competitors and a global brand name. However,…

    • 1043 Words
    • 5 Pages
    Good Essays
    Read More
  • Powerful Essays

    Marketing Principle
    • 3010 Words
    • 13 Pages

    Marketing Principle

    “As stated in its new motto, Samsung Electronics ' vision for the new decade is, Inspire the World, Create the Future.”(Samsung Vision 2012) Samsung is considered one of the top five major electronic equipment industries…

    • 3010 Words
    • 13 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Samsung Case Study
    • 2712 Words
    • 11 Pages

    Samsung Case Study

    Samsung has grown to become of the world’s leading companies with a brand value estimated at US$18 billion and over 263,000 employees in 68 countries as of 2007. Since its beginning in 1938, Samsung has developed itself with a strong emphasis on a core set of values, later formalised as the “Single Samsung” spirit. Despite its impressive financial success, management is concerned that the unique culture of Samsung is under threat from within. This is due to a shift in the value orientation of a younger generation of employees, who identify less with traditional practices and favour more open and egalitarian human resource policies.…

    • 2712 Words
    • 11 Pages
    Powerful Essays
    Read More
  • Good Essays

    Samsung
    • 857 Words
    • 4 Pages

    Samsung

    From its inception as a small export business in Taegu, Korea, Samsung has grown to become one of the world’s leading electronics companies, specializing in digital appliances and media, semiconductors, memory, and system integration. Today Samsung's innovative and top quality products and processes are world recognized. This timeline captures the major milestones in Samsung's history, showing how the company expanded its product lines and reach, grew its revenue and market share, and has followed its mission of making life better for consumers around the world. (SAMSUNG All rights reserved)…

    • 857 Words
    • 4 Pages
    Good Essays
    Read More
  • Better Essays

    5 BUS499 ASSIGNMENT 5 CAPSTONE
    • 3103 Words
    • 9 Pages

    5 BUS499 ASSIGNMENT 5 CAPSTONE

    Samsung’s mission statement is “To inspire the world with innovative technologies, products and designs that enrich People’s lives and contribute to a socially responsible,…

    • 3103 Words
    • 9 Pages
    Better Essays
    Read More
  • Satisfactory Essays

    Limitations of Marketing Research
    • 327 Words
    • 2 Pages

    Limitations of Marketing Research

    Samsung their aims are to be of the one best company in the world. To make sales double in the future and sell their Samsung products, and by achieving these goals we aim to lead the way in tackling the environmental problems that are facing our planet.” to be one of the top three electronics companies in the world in quantity and in quality by…

    • 327 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Better Essays

    Business Finance Paper Samsung vs Apple
    • 4413 Words
    • 19 Pages

    Business Finance Paper Samsung vs Apple

    Samsung is a South Korean company that was founded in 1938 and even though we know them mostly because of their advancements in technology, which is not where they started. During their early days they started in food processing, insurance, textiles, and many other ventures. It wasn’t until the late 1960’s that they finally started to deal with the electronic industry. When you now hear the name “Samsung” you think of electronics. Samsung has their hand in many things when we look at innovation and technology. They are currently involved in computer, smart phones, TV’s, computer chips, and many other new technologies. Over the last several years, Samsung has evolved into one of the top cell phone makers. They have even begun to threaten the top notch cell phone company, Apple. This competition leads us to take a look at the two companies.…

    • 4413 Words
    • 19 Pages
    Better Essays
    Read More
  • Better Essays

    Samsung Just the Beginning
    • 38897 Words
    • 156 Pages

    Samsung Just the Beginning

    — Samsung 's Galaxy S3 and Note are taking share in the premium segment despite Apple 's best…

    • 38897 Words
    • 156 Pages
    Better Essays
    Read More
  • Satisfactory Essays

    Galaxy S4 Case Study
    • 311 Words
    • 2 Pages

    Galaxy S4 Case Study

    Samsung is a South Korean headquartered multinational company whose origins can be traced to 1969. Samsung Group has a diverse business portfolio which covers both consumer and business to business products. Samsung Electronics is its key subsidiary which is the world’s largest manufacturer of smartphones and televisions. The company became the world’s biggest manufacturer of smartphones in 2012 when it outsold Apple in the first quarter of the year selling more than 45 million smartphones. Whilst the company has focused on product innovation as its strategic thrust, it has also has a wide variety of smartphones than Apple. Whilst Apple launches one iPhone model per year, Samsung introduces more than 50 variations of Galaxy smartphones per year which explains its rapid growth in market share in the last three years.…

    • 311 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Powerful Essays

    Samsung Case Study
    • 2020 Words
    • 9 Pages

    Samsung Case Study

    Samsung Electronics Company, henceforth called “Samsung” in this case, was established in 1969 to manufacture black-and-white TV sets. In 1974, Samsung, which was a producer of low-end consumer electronics, purchased Korea Semiconductor Company and began its semiconductor industry. Under the leadership of the chairman of Samsung Group, Kun He Lee, Samsung has risen, with a remarkable speed, to become the world’s leading memory producer, ranking 2nd just behind Intel. Meanwhile, Samsung used the earnings from memory division to invest in various technology products like mobile phones, liquid crystal displays and so on. These businesses made Samsung generate the second-largest net profit of any electronic company outside the US.…

    • 2020 Words
    • 9 Pages
    Powerful Essays
    Read More
  • Good Essays

    Samsung
    • 1010 Words
    • 5 Pages

    Samsung

    Samsung Group was established in Deagu, Korea in 1938 by chairman Byung- Chull Lee with only 30,000 won as capital (Samsung, 2013) and it became the principle largest Korean company immediately with exactly a quarter of total corporate Korean profits (Kotler and Armstrong, 2012, p.309). Over 30 years later, Samsung Electronics was founded under the name of Samsung- Sanyo Electronics and the first TV was produced. It has become well-known since 1980 when Samsung penetrated into international market with a large number of new products such as recorders, air conditioners and PCs. In 1992, Samsung developed mobile phone systems which were basis for growths, and they had changed marketing strategy “top- to- bottom” in order to become an Electronics innovator by one year later (ibid). The span of the period from 2000 to present has been the golden age of Samsung with its position as the market leader in 13 electronic products (Samsung, 2013). It is considered as rank 3rd in most innovative companies in the world today (Shaughnessy, 2013a).…

    • 1010 Words
    • 5 Pages
    Good Essays
    Read More
  • Good Essays

    Problems of Samsung
    • 7114 Words
    • 29 Pages

    Problems of Samsung

    For Samsung Electronics, 2003 was a watershed year. It successfully positioned itself as one of the world’s best mobile phone manufacturers and its products were featured all over the media. Many were calling its mobile phones as “the best gift for Christmas” or “the Mercedes of mobile phones.”…

    • 7114 Words
    • 29 Pages
    Good Essays
    Read More
  • Powerful Essays

    Marketing Analysis for Samsung
    • 4526 Words
    • 40 Pages

    Marketing Analysis for Samsung

    MARKETING ICA2 Class Tutor : : BM8019-01 Ms Erica Fong Group Members Lee Chze Liang Lee Kai Koon Neo Teck Chong Neow Chew Keong Ng Kok Hwee 12A388K 12A389D 12A394R 12A395E 12A396L TABLE OF CONTENTS 1.…

    • 4526 Words
    • 40 Pages
    Powerful Essays
    Read More
  • Good Essays

    Marketing
    • 4479 Words
    • 18 Pages

    Marketing

    At Samsung, we seen every challenger as an opportunities and believe as we are perfectly positioned as one of the world's well recognized leaders in the digital technology industry.…

    • 4479 Words
    • 18 Pages
    Good Essays
    Read More

Related Topics