Samsung Case Study
Maintaining the “Single Samsung” Spirit: New Challenges in a Changing Environment
Caryn Ng Kar Yan
B1102572
Keah Mei Sian
B1102580
Nur Fathiha Bte Johan Ariffin
B1100381
Mohd Roshan bin Mohd Yusop
B0101223
Sarkunarajah S
B1001971
Wan Arjunaidi Bin Awang @ Wan Abdul Halim
E0300073
Abstract Samsung portrayed a very interesting and impressive success story in every aspect of development. Although they were hit hard by financial crisis in 2009, Samsung survived the ordeal with their impressive financial performance. The astonishing part of their achievement is mostly guided by internal management capability, positive aligned culture and belief system that empowering human capital is the foundation in building and maintaining a great organization.
Their strong belief system in emphasizing and investing on employees well being pays off when they become the leading company beating some of the top companies such as Sony, Apple and HTC. The process and development of human capital was never an easy matter for Samsung, in fact the culture has been practiced and improvised regularly ever since 1950 to fit to the demand and maturity of the current society and technology. Nevertheless at the end, Samsung indeed make a marked in the world with sustaining a Single Samsung culture. 1. Perform a PEST on Samsung and identify the change drivers
POLITICAL | ECONOMIC | * Work hand in hand with the government; consist the same agendas and values.Change driver- Globalization Promotion Committee consisted of a set of committees on policy planning, administrative reform, educational reform, science and technology influences Samsung as well. | * Main contributor of economy status in south KoreaChange driver- top down reform of the Korean economy to meet the rapidly changing conditions of the world economy. | SOCIAL | TECHNOLOGICAL | * Value human capital and their culture.Change driver- provides equality in different generations,
Caryn Ng Kar Yan
B1102572
Keah Mei Sian
B1102580
Nur Fathiha Bte Johan Ariffin
B1100381
Mohd Roshan bin Mohd Yusop
B0101223
Sarkunarajah S
B1001971
Wan Arjunaidi Bin Awang @ Wan Abdul Halim
E0300073
Abstract Samsung portrayed a very interesting and impressive success story in every aspect of development. Although they were hit hard by financial crisis in 2009, Samsung survived the ordeal with their impressive financial performance. The astonishing part of their achievement is mostly guided by internal management capability, positive aligned culture and belief system that empowering human capital is the foundation in building and maintaining a great organization.
Their strong belief system in emphasizing and investing on employees well being pays off when they become the leading company beating some of the top companies such as Sony, Apple and HTC. The process and development of human capital was never an easy matter for Samsung, in fact the culture has been practiced and improvised regularly ever since 1950 to fit to the demand and maturity of the current society and technology. Nevertheless at the end, Samsung indeed make a marked in the world with sustaining a Single Samsung culture. 1. Perform a PEST on Samsung and identify the change drivers
POLITICAL | ECONOMIC | * Work hand in hand with the government; consist the same agendas and values.Change driver- Globalization Promotion Committee consisted of a set of committees on policy planning, administrative reform, educational reform, science and technology influences Samsung as well. | * Main contributor of economy status in south KoreaChange driver- top down reform of the Korean economy to meet the rapidly changing conditions of the world economy. | SOCIAL | TECHNOLOGICAL | * Value human capital and their culture.Change driver- provides equality in different generations,
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