Samsonite
A HUNDRED YEAR OLD JOURNEY
It was an afternoon with a historical ring to it; from the palatial venue; Taj to the century old Samsonite brand. Its not everyday that a brand turns 100; and the experiences of an entire century inspire awe!
Dr.Ramesh Tainwala; President Samsonite Greater Asia, which includes Asia, Australia, Middle-East and Africa; a man of few words; known to be extremely media shy and reticent; spoke of the long glorious journey of the brand.
Anusha Dandekar, dressed in a business attire emceed the evening and emphasised Samsonite’s unique blend of style and substance.
As a luggage maker, Samsonite has many firsts to its credit. From the first ever coordinated luggage, the first ever use of metal in luggage ; the first practical business case – Classic Attache, the first ever polypropylene suitcase commonly called hard luggage; three-digit locking systems; 2-wheeled uprights for easier manouverability; 4-wheel spinners , to its latest innovation cosmolite; the lightest and sturdiest Samsonite ever; this was a slice of delectable world travel history.
Shaina NC was proud to collect her Cosmolite from none other than Dr.Ramesh Tainwala; a bright red classy piece of luggage; and spoke of legacy and lineage as important qualifiers for brands.
It was interesting to note how Dr. Tainwala; hailing from Ranchi Bihar; and today a globetrotter managing businesses across 38 countries from his office in HongKong; would lapse into Hindi anecdotes all the time; reliving the joy of simplicity and extolling the virtues of gritty Indian entrepreneurship.
Also present on the occasion were Subrata Dutta; COO Samsonite South Asia and Sudip Ghose Director Marketing South Asia.
Press Release 2
COSMOLITE: THE STRONGEST AND LIGHTEST SAMSONITE EVER
Its not everyday that a brand turns 100; Samsonite celebrates 2010 as its centennary year.
As a luggage maker, Samsonite has many firsts to its credit. From the first ever coordinated
It was an afternoon with a historical ring to it; from the palatial venue; Taj to the century old Samsonite brand. Its not everyday that a brand turns 100; and the experiences of an entire century inspire awe!
Dr.Ramesh Tainwala; President Samsonite Greater Asia, which includes Asia, Australia, Middle-East and Africa; a man of few words; known to be extremely media shy and reticent; spoke of the long glorious journey of the brand.
Anusha Dandekar, dressed in a business attire emceed the evening and emphasised Samsonite’s unique blend of style and substance.
As a luggage maker, Samsonite has many firsts to its credit. From the first ever coordinated luggage, the first ever use of metal in luggage ; the first practical business case – Classic Attache, the first ever polypropylene suitcase commonly called hard luggage; three-digit locking systems; 2-wheeled uprights for easier manouverability; 4-wheel spinners , to its latest innovation cosmolite; the lightest and sturdiest Samsonite ever; this was a slice of delectable world travel history.
Shaina NC was proud to collect her Cosmolite from none other than Dr.Ramesh Tainwala; a bright red classy piece of luggage; and spoke of legacy and lineage as important qualifiers for brands.
It was interesting to note how Dr. Tainwala; hailing from Ranchi Bihar; and today a globetrotter managing businesses across 38 countries from his office in HongKong; would lapse into Hindi anecdotes all the time; reliving the joy of simplicity and extolling the virtues of gritty Indian entrepreneurship.
Also present on the occasion were Subrata Dutta; COO Samsonite South Asia and Sudip Ghose Director Marketing South Asia.
Press Release 2
COSMOLITE: THE STRONGEST AND LIGHTEST SAMSONITE EVER
Its not everyday that a brand turns 100; Samsonite celebrates 2010 as its centennary year.
As a luggage maker, Samsonite has many firsts to its credit. From the first ever coordinated