Sample Persuasive Messages Paper
Sample Persuasive Messages Paper
Ephraim Iivula
COMM/470
February 21, 2011
Elizabeth Kachmor
University of Phoenix
Sample Persuasive Message Electronic commerce’s pace and ever spreading popularity has become a momentous day-to-day global trend. As a result consumers around the world are benefiting from the variety of choices offered through e-tailing. Besides increased choice of products and services, e-tailing has become the most cost saving commercial means for time and effort. “Retailing conducted over the Internet is called electronic retailing, or e-tailing, and those who conduct retail business online are called e-tailers. E-tailing also can be conducted through auctions. E-tailing makes it easier for a manufacturer to sell directly to the customer, cutting out the intermediary” (Turban et al. 2008, p. 98). Competitiveness motivates e-tailing as a result of its global outreach competence. In this manner traders ensure existing clientele retention and increase their customer base with new ones. However, e-tailing success does not simply come at a silver platter. Traders need to conduct ample research and extensive marketing to remain competitive. E-tailing opens a global front of competitors and thus traders require an in-depth comprehension of online consumer behaviors and that of competitors. This paper aims to classify three behaviors inherent in e-tailing, explain how each medium enables e-commerce. The communications medium, in which each behavior occurs, is analyzed in the communication process. This analysis will include descriptions of the purpose, sender, receiver, message, environment, technology, noise, and feedback. Last, the paper will also encompass a sample persuasive message aimed at a virtual audience.
Behaviors of E-tailing A process of surfing the net for services or products brings scores of factors in a consumer’s mind. “Sound business thinking, visionary leadership, thorough competitive
Ephraim Iivula
COMM/470
February 21, 2011
Elizabeth Kachmor
University of Phoenix
Sample Persuasive Message Electronic commerce’s pace and ever spreading popularity has become a momentous day-to-day global trend. As a result consumers around the world are benefiting from the variety of choices offered through e-tailing. Besides increased choice of products and services, e-tailing has become the most cost saving commercial means for time and effort. “Retailing conducted over the Internet is called electronic retailing, or e-tailing, and those who conduct retail business online are called e-tailers. E-tailing also can be conducted through auctions. E-tailing makes it easier for a manufacturer to sell directly to the customer, cutting out the intermediary” (Turban et al. 2008, p. 98). Competitiveness motivates e-tailing as a result of its global outreach competence. In this manner traders ensure existing clientele retention and increase their customer base with new ones. However, e-tailing success does not simply come at a silver platter. Traders need to conduct ample research and extensive marketing to remain competitive. E-tailing opens a global front of competitors and thus traders require an in-depth comprehension of online consumer behaviors and that of competitors. This paper aims to classify three behaviors inherent in e-tailing, explain how each medium enables e-commerce. The communications medium, in which each behavior occurs, is analyzed in the communication process. This analysis will include descriptions of the purpose, sender, receiver, message, environment, technology, noise, and feedback. Last, the paper will also encompass a sample persuasive message aimed at a virtual audience.
Behaviors of E-tailing A process of surfing the net for services or products brings scores of factors in a consumer’s mind. “Sound business thinking, visionary leadership, thorough competitive
References: Turban et al. (2008). Electronic commerce 2008: A managerial perspective (5th ed.). Upper Saddle River, NJ: Pearson Prentice Hall. Roebuck, D. B. (2006). Improving business communication skills (4th ed.). Upper Saddle River, NJ: Pearson Prentice Hall.