Sample of a Good Marketing Plan
Thursday, 4th November 2010 ASSIGNMENT
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Marketing Plan
BSBMKG514A Implement and Monitor Marketing activities
BSBMKG507B Interpret market trends and Developments
Compiled & Produced By
Bernadette Moawad, Marcus Hardy and Joel Dobbie.
Contents Page
1 Executive summary page 3
2 Situation analysis page 4 3.1 Market summary page 4-5 3.2 Swot Analysis page 5 3.3 Strategies page 6 3.4 Tactics page 7-8
3 Marketing Strategies page 9 4.5 Mission page 9 4.6 Marketing Objectives page 9 4.7 Positioning Map page 10 4.8 Control Mechanisms page 10 4.9 Market trends page 11-12
4 Finances page 12 5.10 Sales Forecast page12-16 5.11 Unit cost price page 16-24
5 Minute Sheets page 27-37
6 End of Year Analysis page 38-39
1. -------------------------------------------------
Executive Summary
Trouble group aims to be the best in all aspects our company’s mission is to succeed in all of the following: * Highest Market Share : We need to constantly pay staff adequetly to not lose them so that they can SELL SELL SELL!!!! Also by keeping a watch using our unit product cost see attached 4.2. * Return on Investment: Money in time CD’s and paying off our bonds slowly not all at one time! * Reduce unit production costs: By Having lower quality but newer models. * Highest stock prices: Having a good Return on investment. Keep doing what we are doing as our stock price is leading the market. * New Models: We need to invest in R&D so that we constantly have a new model for our consumers. * To spend our money wisely and constantly liaise with finance department. * Sales people: pay them enough to not
-------------------------------------------------
Marketing Plan
BSBMKG514A Implement and Monitor Marketing activities
BSBMKG507B Interpret market trends and Developments
Compiled & Produced By
Bernadette Moawad, Marcus Hardy and Joel Dobbie.
Contents Page
1 Executive summary page 3
2 Situation analysis page 4 3.1 Market summary page 4-5 3.2 Swot Analysis page 5 3.3 Strategies page 6 3.4 Tactics page 7-8
3 Marketing Strategies page 9 4.5 Mission page 9 4.6 Marketing Objectives page 9 4.7 Positioning Map page 10 4.8 Control Mechanisms page 10 4.9 Market trends page 11-12
4 Finances page 12 5.10 Sales Forecast page12-16 5.11 Unit cost price page 16-24
5 Minute Sheets page 27-37
6 End of Year Analysis page 38-39
1. -------------------------------------------------
Executive Summary
Trouble group aims to be the best in all aspects our company’s mission is to succeed in all of the following: * Highest Market Share : We need to constantly pay staff adequetly to not lose them so that they can SELL SELL SELL!!!! Also by keeping a watch using our unit product cost see attached 4.2. * Return on Investment: Money in time CD’s and paying off our bonds slowly not all at one time! * Reduce unit production costs: By Having lower quality but newer models. * Highest stock prices: Having a good Return on investment. Keep doing what we are doing as our stock price is leading the market. * New Models: We need to invest in R&D so that we constantly have a new model for our consumers. * To spend our money wisely and constantly liaise with finance department. * Sales people: pay them enough to not