Sample Case Report Sharp
Case study report
SHARP Corporation
AF2110
Management Accounting 1
Group 6
Lo Sui Hang Simon
12119861D
Liang Zun John
12131439D
Liu Zhuoling Cici
12133189D
Lo Yu Chau Autumn
12119435D
Loegler Nicolas Nick
13011229X
Management Accounting 1 Group 6
Introduction
Sharp Corporation is a Japanese electronics giant that manufactures electronic products. The
Company was founded in Tokyo in the year 1912 by Tokuji Hayakawa. Behind Samsung, LG,
Sony and Panasonic, Sharp Corporation is the world’s fifth largest television manufacturer in the world (Reuters, 2013).
In the fiscal year 2013, which ended in March, Sharp Corporation reported a record loss for the second year running. The 376 billion yen (US$ 4.7 billion) record net loss in 2012, and the company’s100 year anniversary, was surpassed in 2013 with a reported net loss of 545.4 billion yen (US$5.3 billion). After two successive fiscal years of record losses the company has decided to reshuffle its management (New York Times, 2013).
One of the main reasons for successive heavy losses is due to the fact that the company has struggled to reshape its business processes and cut costs. Sharp had invested heavily in new production plants in Japan, which are manufacturing panels for TV devices and mobile devices.
However due to the decreasing price in products as well as the ever growing competition, Sharp has been unable to achieve net profits to pay back liabilities which financed their new production plants. Along with reshuffling its management, which included a change in the top position, Sharp
Corporation also worked hard to create distinctive products that meet their customer’s needs. The measures that were taken to meet Sharps customers’ needs includes: reinforcing their massproduction of their IGZO LCD’s (Liquid Crystal Display), reacting to the global demand of LCD touch screens and also launching their own Smartphones and tablet manufacturing plants (Sharp
Annual Report, 2013).
1
Management Accounting
SHARP Corporation
AF2110
Management Accounting 1
Group 6
Lo Sui Hang Simon
12119861D
Liang Zun John
12131439D
Liu Zhuoling Cici
12133189D
Lo Yu Chau Autumn
12119435D
Loegler Nicolas Nick
13011229X
Management Accounting 1 Group 6
Introduction
Sharp Corporation is a Japanese electronics giant that manufactures electronic products. The
Company was founded in Tokyo in the year 1912 by Tokuji Hayakawa. Behind Samsung, LG,
Sony and Panasonic, Sharp Corporation is the world’s fifth largest television manufacturer in the world (Reuters, 2013).
In the fiscal year 2013, which ended in March, Sharp Corporation reported a record loss for the second year running. The 376 billion yen (US$ 4.7 billion) record net loss in 2012, and the company’s100 year anniversary, was surpassed in 2013 with a reported net loss of 545.4 billion yen (US$5.3 billion). After two successive fiscal years of record losses the company has decided to reshuffle its management (New York Times, 2013).
One of the main reasons for successive heavy losses is due to the fact that the company has struggled to reshape its business processes and cut costs. Sharp had invested heavily in new production plants in Japan, which are manufacturing panels for TV devices and mobile devices.
However due to the decreasing price in products as well as the ever growing competition, Sharp has been unable to achieve net profits to pay back liabilities which financed their new production plants. Along with reshuffling its management, which included a change in the top position, Sharp
Corporation also worked hard to create distinctive products that meet their customer’s needs. The measures that were taken to meet Sharps customers’ needs includes: reinforcing their massproduction of their IGZO LCD’s (Liquid Crystal Display), reacting to the global demand of LCD touch screens and also launching their own Smartphones and tablet manufacturing plants (Sharp
Annual Report, 2013).
1
Management Accounting