sales and distribution management
Product:
For most customers, a product is not only the product itself (the core), but also the services and intangibles that surround it (the product surround). The surround includes:
Before and after sales service.
Delivery.
Availability.
Advice.
Finance.
Guarantees and warranties.
Quality perceptions.
Value perceptions.
Reputation and brand name.
Other user’s recommendations. Price:
Pricing is important for several reasons:
The price charged will determine margins and, in the end, salary.
Price is also closely associated with the quality and credibility of the product or service.
Place:
Place plays an important role in tangibilishing the services offering. Quality of service is perceived by the customer from the place of delivery. In retail businesses, place can be the most important part of the marketing mix.
Promotion:
Promotion is the persuasive communication about the product offered by the manufacturer to the prospect. Promotion mix includes the following variables:
Advertising,
Direct mail,
Personal selling,
Public relations,
Publicity, &
The Internet
Sales budgeting :-
Budget helps to aid the planning of actual operations by forcing managers to consider how the conditions might change and what steps should be taken now and by encouraging managers to consider problems before they arise. It also helps co-ordinate the activities of the organization by compelling managers to examine relationships between their own operation and those of other departments. Other essentials of budget include:
1) To control resources
2) To communicate plans to various responsibility center managers.
3) To motivate managers to strive to achieve budget goals.
4) To evaluate the performance of managers
5) To provide visibility into the company's performance For accountability
Business start-up budget
The process of calculating the costs of starting a small business begins with a list of all necessary purchases including tangible assets (for
For most customers, a product is not only the product itself (the core), but also the services and intangibles that surround it (the product surround). The surround includes:
Before and after sales service.
Delivery.
Availability.
Advice.
Finance.
Guarantees and warranties.
Quality perceptions.
Value perceptions.
Reputation and brand name.
Other user’s recommendations. Price:
Pricing is important for several reasons:
The price charged will determine margins and, in the end, salary.
Price is also closely associated with the quality and credibility of the product or service.
Place:
Place plays an important role in tangibilishing the services offering. Quality of service is perceived by the customer from the place of delivery. In retail businesses, place can be the most important part of the marketing mix.
Promotion:
Promotion is the persuasive communication about the product offered by the manufacturer to the prospect. Promotion mix includes the following variables:
Advertising,
Direct mail,
Personal selling,
Public relations,
Publicity, &
The Internet
Sales budgeting :-
Budget helps to aid the planning of actual operations by forcing managers to consider how the conditions might change and what steps should be taken now and by encouraging managers to consider problems before they arise. It also helps co-ordinate the activities of the organization by compelling managers to examine relationships between their own operation and those of other departments. Other essentials of budget include:
1) To control resources
2) To communicate plans to various responsibility center managers.
3) To motivate managers to strive to achieve budget goals.
4) To evaluate the performance of managers
5) To provide visibility into the company's performance For accountability
Business start-up budget
The process of calculating the costs of starting a small business begins with a list of all necessary purchases including tangible assets (for