sales and distibution of itc and sony
FMCG Introduction of ITC
ITC Limited or ITC is an Indian conglomerate headquartered in Kolkata, West Bengal. Its diversified business includes five segments: Fast Moving Consumer Goods (FMCG), Hotels, Paperboards, Paper & Packaging and Agri- Business. In 2012-13, ITC's annual turnover was US$ 8.31 billion and at the end of the same year, its market capitalization was US$ 45 billion.It employs over 25,000 people, at more than 60 locations across India and is part of Forbes 2000 list
Itc is one of India’s foremost private sector companies with a market capitalization of nearly US$19 billion and a turnover of over US$ 5 billion
ITC has diversified presence in cigarettes , hotels, paper boards & specialty papers, packaging , agri-business, packaged foods , information technology , branded apparel, personal care, stationery , safety matches and other FMCG products.
ITC diversified status originated from its corporate strategy aimed at creating multiple drivers of growth anchored on its time tested core competencies:
Unmatched distribution reach , superior brand building capabilities, effective supply chain management and acknowledged service skills in hoteliering
Distribution channel of ITC
The composition
Manufacturing unit
Separate for each product line
Contract manufacturing
Backward integration
E-chaupal
Storage hub
Store all the products
Distributors
Exclusive based on population
Needs to stock all FMCG products
Wholesalers
Retailers
Paanwalas
Deepest penetration possible
Suitability
Perishable
Short span
Customer prefer fresh products
Lot size
Smaller lot size
Convenience
Waiting time
Product assortment
Channel objective consumer behavior quality conscious convenience goods demand variety very less waiting time
company objective reach masses
ITC Limited or ITC is an Indian conglomerate headquartered in Kolkata, West Bengal. Its diversified business includes five segments: Fast Moving Consumer Goods (FMCG), Hotels, Paperboards, Paper & Packaging and Agri- Business. In 2012-13, ITC's annual turnover was US$ 8.31 billion and at the end of the same year, its market capitalization was US$ 45 billion.It employs over 25,000 people, at more than 60 locations across India and is part of Forbes 2000 list
Itc is one of India’s foremost private sector companies with a market capitalization of nearly US$19 billion and a turnover of over US$ 5 billion
ITC has diversified presence in cigarettes , hotels, paper boards & specialty papers, packaging , agri-business, packaged foods , information technology , branded apparel, personal care, stationery , safety matches and other FMCG products.
ITC diversified status originated from its corporate strategy aimed at creating multiple drivers of growth anchored on its time tested core competencies:
Unmatched distribution reach , superior brand building capabilities, effective supply chain management and acknowledged service skills in hoteliering
Distribution channel of ITC
The composition
Manufacturing unit
Separate for each product line
Contract manufacturing
Backward integration
E-chaupal
Storage hub
Store all the products
Distributors
Exclusive based on population
Needs to stock all FMCG products
Wholesalers
Retailers
Paanwalas
Deepest penetration possible
Suitability
Perishable
Short span
Customer prefer fresh products
Lot size
Smaller lot size
Convenience
Waiting time
Product assortment
Channel objective consumer behavior quality conscious convenience goods demand variety very less waiting time
company objective reach masses