Sales
INTRODUCTION
CONCEPTUAL FRAMEWORK:-It is a common belief that marketing is concernd with sales and customer satisfaction only. Though it is true to certain extent, yet marketing is not simply concerned with sales and profit maximization. In fact depending upon the type or stage of demand the marketing task would differ.
The study is based on sales and distribution techniques with a special ref. of L.G. electronic product. To know the influences of the techniques of sales and distribution it is important to prepare a study which provides the result of the better sales and distribution methods and techniques.
T he primary goal of marketing is plan is to get the people to buy your product & services. The sales and distribution part of the marketing plan details how this is going to happen.
Traditionally there are three parts to the sales and distribution section of the marketing plan, although all three parts may not apply to your business; how is your product and services going to get to the customer? For instance, will you distribute your product or services through a website, through a mail, through sales representative, or through retail?
In direct distribution channel, the product or services goes directly from manufacturer to consumer. In a one stage distribution channel it goes from manufacturer to retailer to consumer. The traditional distribution channel is from people and\or technologies that will be involved in the process of getting your product or services to your customer.
If business involves setting a product, you should also include information about inventory levels and packaging in this part of your marketing plan.
INTRODUCTION TO SELLIN AND SALES MANAGEMENT
Marketing programs are designed around four elements of the marketing mix; products to be sold, pricing, promotion, and distribution channels. The promotion component includes advertising, public relations, personal selling, and sales promotion (point-of-purchase displays, coupons
CONCEPTUAL FRAMEWORK:-It is a common belief that marketing is concernd with sales and customer satisfaction only. Though it is true to certain extent, yet marketing is not simply concerned with sales and profit maximization. In fact depending upon the type or stage of demand the marketing task would differ.
The study is based on sales and distribution techniques with a special ref. of L.G. electronic product. To know the influences of the techniques of sales and distribution it is important to prepare a study which provides the result of the better sales and distribution methods and techniques.
T he primary goal of marketing is plan is to get the people to buy your product & services. The sales and distribution part of the marketing plan details how this is going to happen.
Traditionally there are three parts to the sales and distribution section of the marketing plan, although all three parts may not apply to your business; how is your product and services going to get to the customer? For instance, will you distribute your product or services through a website, through a mail, through sales representative, or through retail?
In direct distribution channel, the product or services goes directly from manufacturer to consumer. In a one stage distribution channel it goes from manufacturer to retailer to consumer. The traditional distribution channel is from people and\or technologies that will be involved in the process of getting your product or services to your customer.
If business involves setting a product, you should also include information about inventory levels and packaging in this part of your marketing plan.
INTRODUCTION TO SELLIN AND SALES MANAGEMENT
Marketing programs are designed around four elements of the marketing mix; products to be sold, pricing, promotion, and distribution channels. The promotion component includes advertising, public relations, personal selling, and sales promotion (point-of-purchase displays, coupons