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COMM 101: Assignment 1 - SWOT
Detailed Assignment Outline
ASSIGNMENT GOALS

SWOT’s are documents that are created by organizations to assess the strategy and direction of their firm over a specified time period. Being able to understand and explain a SWOT is an important business skill.
In future commerce courses, you create and work with SWOT’s for a variety of organizations. This is an individual assignment project.
Please read this outline carefully. It is your responsibility to understand the contents of this outline and follow the instructions within.

LEARNING OBJECTIVES

Upon successful completion of this assignment, students will have the knowledge and skills to:
· Prepare a SWOT
· Identify and explain components of a SWOT.
· Develop your written communication skills by explaining your reasoning, using the information in the SWOT to support your arguments.
· Develop your critical thinking skills by identifying the most critical factors for each quadrant of the SWOT.
· Develop the important business skill of researching the target business.
ASSESSMENT SUMMARY
Assignment # 1 SWOT

5%

ASSIGNMENT REQUIREMENTS

Your completed assignment should be:
· Max 2 pages, excluding cover page and citation list. o One page for the SWOT Diagram o One page maximum for the write-up
· Cite all sources using endnotes. See General Assignment Guidelines.
ASSIGNMENT GUIDELINES

Your assignment is due by 8:00 a.m. on the Tues. Sept. 17, 2013 (Pacific time and UBC server time in the Assignment Dropbox on Connect. See Course Policy re: late submissions. This is an individual assignment.
The CEO of Monster Beverage Corporation, (MNST) Rodney C. Sacks, is considering the future options for the company. As number two in the energy drink industry, his goal is to close the gap between them and the number #1, Red Bull. Despite criticisms about energy drink products, the industry has grown to over 8 billion in the United States alone
(Economist,

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