Sainsbury's Consumer Behaviour
Consumer behaviour is the rational choices a customer makes before buying a particular product or service, this includes their preferences, attitudes and intentions. Companies and businesses such as supermarket brand Sainsbury’s need to understand how consumers behave and what their behaviour is when it comes to buying certain products and services. This is because knowing a consumer’s behaviours can help a company tailor a particular promotion that will be effective in attracting customers, another reason is that they can then retain existing customers and also gain potential new customers through different advertising campaigns or promotions such as ‘buy one get one free’. The importance for Sainsbury’s to understand consumer behaviour is