SWOT Analysis: Segments And Targets
6. Segments and Targets
TREK Corp. segments the market as follows. As our service requires innovation and taste from the customer, we are looking for specific purchase behavior of a customer that has an innovative spirit but that is also brand loyal. Our target customers are people that believe in their innovative and creative spirit. With our service, they will be able to fulfill their trendsetter-lifestyle, as well as having high-quality and personal furniture. We are aware that our products will be expensive as it involves high quality material, but more importantly, handmade work which is much more expensive than production line work. This is why we target people with a high income. Therefore, most of our customers will come from the upper …show more content…
Positioning
The main strengths of our corporation are transparency, innovativeness, expertise and speed. As mentioned before in the SWOT analysis, we are very precise in what we do, we try our best to keep our customers satisfied and feel secure when trusting us their product. As for our competitors, we are the only company in the EU market that allow our clients to design and customize their own handmade furniture, and we also have the exclusivity of a mobile app where they can also track the manufacturing and delivering process.
Moreover, we aim to expand our business in Western Europe, as our initial company is based in Germany, but also expand ourselves through the social media and advertisement process.
The perceptual map of our product category (Figure 3) helps us visualize the position of our service in relation to those of the competitors. In the x-axis (vertical one), we measure the price of the products, while in the y-axis (horizontal one) we measure the level of customization offered by the …show more content…
By saying this, we mean that our firm offers a big variety of highly differentiated products, since every customer is able to create the designs of his furniture himself, making the product original and almost exclusive. The place where we offer our service is Germany. The buyer can find our products through the website where he/she can order for the customized furniture. And we will use TNT services to deliver the items to the location or destination chosen by the buyer. Furthermore, the prices of our products are related to the target customers of our firm, which are the affluent consumers, that means that the price we offer is relatively high. We will communicate our brand values to customers, which include transparency, innovativeness, expertise and
TREK Corp. segments the market as follows. As our service requires innovation and taste from the customer, we are looking for specific purchase behavior of a customer that has an innovative spirit but that is also brand loyal. Our target customers are people that believe in their innovative and creative spirit. With our service, they will be able to fulfill their trendsetter-lifestyle, as well as having high-quality and personal furniture. We are aware that our products will be expensive as it involves high quality material, but more importantly, handmade work which is much more expensive than production line work. This is why we target people with a high income. Therefore, most of our customers will come from the upper …show more content…
Positioning
The main strengths of our corporation are transparency, innovativeness, expertise and speed. As mentioned before in the SWOT analysis, we are very precise in what we do, we try our best to keep our customers satisfied and feel secure when trusting us their product. As for our competitors, we are the only company in the EU market that allow our clients to design and customize their own handmade furniture, and we also have the exclusivity of a mobile app where they can also track the manufacturing and delivering process.
Moreover, we aim to expand our business in Western Europe, as our initial company is based in Germany, but also expand ourselves through the social media and advertisement process.
The perceptual map of our product category (Figure 3) helps us visualize the position of our service in relation to those of the competitors. In the x-axis (vertical one), we measure the price of the products, while in the y-axis (horizontal one) we measure the level of customization offered by the …show more content…
By saying this, we mean that our firm offers a big variety of highly differentiated products, since every customer is able to create the designs of his furniture himself, making the product original and almost exclusive. The place where we offer our service is Germany. The buyer can find our products through the website where he/she can order for the customized furniture. And we will use TNT services to deliver the items to the location or destination chosen by the buyer. Furthermore, the prices of our products are related to the target customers of our firm, which are the affluent consumers, that means that the price we offer is relatively high. We will communicate our brand values to customers, which include transparency, innovativeness, expertise and