SEAFOOD Tawy Store
1.0 Introduction
Fast food restaurants are playing an important role for people who are seeking for great value, cheaper price and within the shortest period of time. However, ingredients for fast food are usually cooked by using cheap industrial oils, usually deep fried or re-heated in a microwave. All these methods keep the overheads down and the preparation costs to a minimum, ensuring that the food can be sold at rock bottom prices, while the outlets still manage to make a hefty profit. This report has indicated the problems that SEAFOOD TAKEAWY store currently facing by using secondary data searches and providing a marketing research process to improve on their quality of the products and service.
2. SEAFOOD TAKEAWAY Background …show more content…
According to the staff MR. Lin says that the store was established in year 2008 and their main customers are always from office workers, blue-collar workers, students and people who live in a size of big families. The range of the food on their menu is variety and the price is reasonable for the customers. The mission for SEAFOOD TAKEAWY is to provide good quality food to the customers with low cost.
3. Marketing Research Process
“Marketing research is defined as the systematic and objective process of generating information to aid in making marketing decisions. This process includes specifying what information is required, designing the method for collecting information, managing and implementing the collection of data, analyzing the results, and communicating the findings and their implications.” (Zikmund, Ward, Lowe & Winzar, 2007)
As the mission for SEAFOOD TAKEAWAY is to provide good quality food, the store should establish the need for marketing research to find out what the customers want and what they are expecting on the take away.
1. Define the …show more content…
|were most likely to report reading nutrition labels (Cowburn |
| |& Stockley, 2004) |
|The store is willing to change their ingredients from the |Customers will learn more knowledge on their food ingredient |
|products and change the way they cook to improve their food |and make a right choice to eat health. |
|into healthier way. | |
| |Nutrition information is especially important to people who |
| |must watch what they eat to manage medical conditions such as|
| |high cholesterol, diabetes or high blood pressure (Wootan & |
| |Dell, 2003). |
6. Primary Research
Fast food restaurants are playing an important role for people who are seeking for great value, cheaper price and within the shortest period of time. However, ingredients for fast food are usually cooked by using cheap industrial oils, usually deep fried or re-heated in a microwave. All these methods keep the overheads down and the preparation costs to a minimum, ensuring that the food can be sold at rock bottom prices, while the outlets still manage to make a hefty profit. This report has indicated the problems that SEAFOOD TAKEAWY store currently facing by using secondary data searches and providing a marketing research process to improve on their quality of the products and service.
2. SEAFOOD TAKEAWAY Background …show more content…
According to the staff MR. Lin says that the store was established in year 2008 and their main customers are always from office workers, blue-collar workers, students and people who live in a size of big families. The range of the food on their menu is variety and the price is reasonable for the customers. The mission for SEAFOOD TAKEAWY is to provide good quality food to the customers with low cost.
3. Marketing Research Process
“Marketing research is defined as the systematic and objective process of generating information to aid in making marketing decisions. This process includes specifying what information is required, designing the method for collecting information, managing and implementing the collection of data, analyzing the results, and communicating the findings and their implications.” (Zikmund, Ward, Lowe & Winzar, 2007)
As the mission for SEAFOOD TAKEAWAY is to provide good quality food, the store should establish the need for marketing research to find out what the customers want and what they are expecting on the take away.
1. Define the …show more content…
|were most likely to report reading nutrition labels (Cowburn |
| |& Stockley, 2004) |
|The store is willing to change their ingredients from the |Customers will learn more knowledge on their food ingredient |
|products and change the way they cook to improve their food |and make a right choice to eat health. |
|into healthier way. | |
| |Nutrition information is especially important to people who |
| |must watch what they eat to manage medical conditions such as|
| |high cholesterol, diabetes or high blood pressure (Wootan & |
| |Dell, 2003). |
6. Primary Research