Ryanair
COLOGNE BUSINESS SCHOOL (CBS)
Case Study: Ryanair
The future of the leading low fares airline
Term paper for Transnational Management
Summer Semester 2014/2015
Lecturer: XXX
Anton Wischnewski
BA12 in International Business / International Trade
Student-No. XXX
Table of Contents
1
Introduction ....................................................................................................2
2
Overview of Ryanair ......................................................................................3
2.1
3
Facts and Figures .............................................................................................. 3
Internal Analysis ............................................................................................5
4
External Analysis...........................................................................................6
4.1
Key Drivers of change ........................................................................................ 8
5
Porter’s Five Forces Analysis ......................................................................9
6
Competition Analysis ..................................................................................10
7
Scenario Analysis........................................................................................11
8
SWOT Analysis ............................................................................................12
9
Stakeholder Analysis ..................................................................................13
10
Evaluation of Michael O’Leary’s Leadership .........................................15
11
Recommendations ....................................................................................17
12
Reference List ...........................................................................................19
13
Appendix....................................................................................................20
A1: Ryanair’s Porter’s Generic
Case Study: Ryanair
The future of the leading low fares airline
Term paper for Transnational Management
Summer Semester 2014/2015
Lecturer: XXX
Anton Wischnewski
BA12 in International Business / International Trade
Student-No. XXX
Table of Contents
1
Introduction ....................................................................................................2
2
Overview of Ryanair ......................................................................................3
2.1
3
Facts and Figures .............................................................................................. 3
Internal Analysis ............................................................................................5
4
External Analysis...........................................................................................6
4.1
Key Drivers of change ........................................................................................ 8
5
Porter’s Five Forces Analysis ......................................................................9
6
Competition Analysis ..................................................................................10
7
Scenario Analysis........................................................................................11
8
SWOT Analysis ............................................................................................12
9
Stakeholder Analysis ..................................................................................13
10
Evaluation of Michael O’Leary’s Leadership .........................................15
11
Recommendations ....................................................................................17
12
Reference List ...........................................................................................19
13
Appendix....................................................................................................20
A1: Ryanair’s Porter’s Generic