Rural Market
ISSN 1020-7317
4
Marketing Extension Guide
Planning and designing
RURAL MARKETS
For further copies of this publication and for information on FAO’s activities related to agricultural marketing please contact:
Agricultural Marketing Group
Agricultural Support Systems Division
Food and Agriculture Organization of the United Nations
Viale delle Terme di Caracalla
00100 Rome, Italy
Fax: (+39)-06 57056850
E-mail: AGS-Registry@fao.org http://www.fao.org/ag/AGS/subjects/en/agmarket/agmarket.html 4
Marketing Extension Guide
Planning and designing
RURAL MARKETS by John Tracey-White
FOOD AND AGRICULTURE ORGANIZATION OF THE UNITED NATIONS
Rome 2003
The designations employed and the presentation of material in this information product do not imply the expression of any opinion whatsoever on the part of the Food and Agriculture Organization of the United Nations concerning the legal or development status of any country, territory, city or area or of its authorities, or concerning the delimitation of its frontiers or boundaries.
All rights reserved. Reproduction and dissemination of material in this information product for educational or other non-commercial purposes are authorized without any prior written permission from the copyright holders provided the source is fully acknowledged. Reproduction of material in this information product for resale or other commercial purposes is prohibited without written permission of the copyright holders. Applications for such permission should be addressed to the Chief, Publishing Management
Service, Information Division, FAO, Viale delle Terme di Caracalla, 00100
Rome, Italy or by e-mail to copyright@fao.org
© FAO 2003
Preface
Upgrading rural markets is one way to improve access to marketing opportunities. This guide is designed to assist community planners, rural engineers and agricultural extension units to formulate and implement relevant market development plans.
4
Marketing Extension Guide
Planning and designing
RURAL MARKETS
For further copies of this publication and for information on FAO’s activities related to agricultural marketing please contact:
Agricultural Marketing Group
Agricultural Support Systems Division
Food and Agriculture Organization of the United Nations
Viale delle Terme di Caracalla
00100 Rome, Italy
Fax: (+39)-06 57056850
E-mail: AGS-Registry@fao.org http://www.fao.org/ag/AGS/subjects/en/agmarket/agmarket.html 4
Marketing Extension Guide
Planning and designing
RURAL MARKETS by John Tracey-White
FOOD AND AGRICULTURE ORGANIZATION OF THE UNITED NATIONS
Rome 2003
The designations employed and the presentation of material in this information product do not imply the expression of any opinion whatsoever on the part of the Food and Agriculture Organization of the United Nations concerning the legal or development status of any country, territory, city or area or of its authorities, or concerning the delimitation of its frontiers or boundaries.
All rights reserved. Reproduction and dissemination of material in this information product for educational or other non-commercial purposes are authorized without any prior written permission from the copyright holders provided the source is fully acknowledged. Reproduction of material in this information product for resale or other commercial purposes is prohibited without written permission of the copyright holders. Applications for such permission should be addressed to the Chief, Publishing Management
Service, Information Division, FAO, Viale delle Terme di Caracalla, 00100
Rome, Italy or by e-mail to copyright@fao.org
© FAO 2003
Preface
Upgrading rural markets is one way to improve access to marketing opportunities. This guide is designed to assist community planners, rural engineers and agricultural extension units to formulate and implement relevant market development plans.