Roshen Company and Ukrainian Confectionery
Industry: Analysis
As to analyze the industry and the firm about its competitiveness I have decided to take the Roshen company and Ukrainian confectionery industry for analysis.
ROSHEN Confectionery Corporation – one of the largest world manufacturers of confectionery products.
ROSHEN Confectionery Corporation holds 18th place in the world rating Candy Idustry Top 100. Under its own "sweet quality mark" ROSHEN produces around 200 kinds of perfect quality confectionery products (chocolate and jelly sweets, caramel, chocolate, biscuits, wafers, sponge cakes, swiss rolls and cakes). The total volume of production reaches 450 thousand tons per year.
Head office is located in Kiev City, Ukraine. The Corporation ROSHEN consits of 4 Ukrainian factories (Kiev, two production sites in Vinnitsa, Mariupol and Kremenchug), two production sites of the Lipetsk Confectionery Factory (Russia), the Klaipeda Confectionery Factory (Lithuania), Bonbonetti Choco Kft (Budapest, Hungary) and also a butter-milk plant "Bershadmoloko", supplying the corporation plants with the natural high quality diary raw materials.
To improve storage conditions of raw materials and finished products, to optimize product delivery and to minimize product date of deposit at warehouse - the Corporation launched its own logistics center.
The Production units of the Confectionery Corporation ROSHEN are all certified in accordance with the requirements of the international quality and food safety standards ISO 22000:2005. The enterprises of the Corporation ROSHEN apply a quality management system that meets the requirements of ISO 9001:2000, thus each Factory of the Corporation has the "Certificate of Conformity".
The monitoring of the product quality control and required researches is automized at every factory of the Roshen Corporation. Technology design and high quality product set-up is under the responsibility of the experts trained and certified by international specialized centers.
Launched confectionary products
ROSHEN Confectionery Corporation – one of the largest world manufacturers of confectionery products.
ROSHEN Confectionery Corporation holds 18th place in the world rating Candy Idustry Top 100. Under its own "sweet quality mark" ROSHEN produces around 200 kinds of perfect quality confectionery products (chocolate and jelly sweets, caramel, chocolate, biscuits, wafers, sponge cakes, swiss rolls and cakes). The total volume of production reaches 450 thousand tons per year.
Head office is located in Kiev City, Ukraine. The Corporation ROSHEN consits of 4 Ukrainian factories (Kiev, two production sites in Vinnitsa, Mariupol and Kremenchug), two production sites of the Lipetsk Confectionery Factory (Russia), the Klaipeda Confectionery Factory (Lithuania), Bonbonetti Choco Kft (Budapest, Hungary) and also a butter-milk plant "Bershadmoloko", supplying the corporation plants with the natural high quality diary raw materials.
To improve storage conditions of raw materials and finished products, to optimize product delivery and to minimize product date of deposit at warehouse - the Corporation launched its own logistics center.
The Production units of the Confectionery Corporation ROSHEN are all certified in accordance with the requirements of the international quality and food safety standards ISO 22000:2005. The enterprises of the Corporation ROSHEN apply a quality management system that meets the requirements of ISO 9001:2000, thus each Factory of the Corporation has the "Certificate of Conformity".
The monitoring of the product quality control and required researches is automized at every factory of the Roshen Corporation. Technology design and high quality product set-up is under the responsibility of the experts trained and certified by international specialized centers.
Launched confectionary products
References: Aitico (2013). Development of the confectionery industry in Ukraine. Retrieved from http://www.aitico.com/index.php?option=com_content&view=article&id=146%3A2013-03-05-13-43-21&catid=43%3Anews&Itemid=163&lang=uk Konti. (n.d.) Retrieved from http://www.konti.com/ru Lazebna, I. (2012). Ukrainian confectionery market. Retrieved from http://archive.nbuv.gov.ua/portal/soc_gum/tovary/2011_1/9.pdf Meshcherova, A. O. (2012). Analysis of Ukrainian confectionery market. Retrieved from http://nauka.kushnir.mk.ua/?p=33150 Roshen. (n.d.) Retrieved from http://roshen.com/ua/ Ukrkondprom. (2013). Retrieved from http://ukrkondprom.com.ua/ Yekel, G. V. (2011). Analysis of the competitive positions in the Ukrainian confectionery market. Retrieved from http://archive.nbuv.gov.ua/portal/soc_gum/znptdau/2012_2_2/18-2-14.pdf