Role of Social Media in the Marketing of Goods and Services
NAME: MBONU CATHERINE CHIDINMA
YEAR: 2B
COURSE: PRINCIPLES OF MARKETING
COURSE CODE: MCS 272
TOPIC: THE ROLE OF SOCIAL MEDIA IN THE MARKETING OF GOODS AND SERVICES
INTRODUCTION
In the technology boom of the late 1990s, several companies launched extensive and expensive projects to help them better manage customer relationships through enhanced use of customer data.
Social media has reinvented the relationship between companies, customers, employees, suppliers and regulators, shortening processes that used to take days or weeks down to just hours or minutes. Companies are using social media to increase efficiencies in their supply chain. Others are using social media to boost employee morale and improve internal communications. Still more are using social media to find and attract the best employees available. Others are using social media to strengthen their brand, customer loyalty and growing market share.
Online marketers like
WHAT IS A SOCIAL MEDIA?
Media may be defined as those channels through which messages concerning a products or services are transmitted to the targets. The following media are available to the advertisers: newspapers, magazines, television, radio, Web, outdoor advertising, transit advertising, and direct mail.
SOCIAL MEDIA MARKETING
Social media marketing refers to the process of gaining traffic or attention through social media sites. It represents low-cost tools that are used to combine technology and social interaction with the use of words. These tools are typically internet or mobile based. Some you may recognize include: Delicious, Facebook, Twitter, Bebo, Yahoo, MSN, FourSquare, Google, You Tube, eBay, Bing, and many others.
Global advertising has been helped by recent media developments. CNN now reaches nearly 80 million households in over 100 countries and Viacom’s MTV networks estimates its audience at 210 million in 18 countries. Europe now has some 80 satellite-borne TV channels. Recent start-ups include a
YEAR: 2B
COURSE: PRINCIPLES OF MARKETING
COURSE CODE: MCS 272
TOPIC: THE ROLE OF SOCIAL MEDIA IN THE MARKETING OF GOODS AND SERVICES
INTRODUCTION
In the technology boom of the late 1990s, several companies launched extensive and expensive projects to help them better manage customer relationships through enhanced use of customer data.
Social media has reinvented the relationship between companies, customers, employees, suppliers and regulators, shortening processes that used to take days or weeks down to just hours or minutes. Companies are using social media to increase efficiencies in their supply chain. Others are using social media to boost employee morale and improve internal communications. Still more are using social media to find and attract the best employees available. Others are using social media to strengthen their brand, customer loyalty and growing market share.
Online marketers like
WHAT IS A SOCIAL MEDIA?
Media may be defined as those channels through which messages concerning a products or services are transmitted to the targets. The following media are available to the advertisers: newspapers, magazines, television, radio, Web, outdoor advertising, transit advertising, and direct mail.
SOCIAL MEDIA MARKETING
Social media marketing refers to the process of gaining traffic or attention through social media sites. It represents low-cost tools that are used to combine technology and social interaction with the use of words. These tools are typically internet or mobile based. Some you may recognize include: Delicious, Facebook, Twitter, Bebo, Yahoo, MSN, FourSquare, Google, You Tube, eBay, Bing, and many others.
Global advertising has been helped by recent media developments. CNN now reaches nearly 80 million households in over 100 countries and Viacom’s MTV networks estimates its audience at 210 million in 18 countries. Europe now has some 80 satellite-borne TV channels. Recent start-ups include a
References: * http://searchengineland.com/guide/what-is-social-media-marketing Accessed 16/02/13 * Ernest & Young’s Advisory Services. (May 2012). Insights On Governance, Risk and Compliance * Walker Mullins Boyd Larreche. (2006). Marketing Strategy: A Decision-Focused Approach, 5th Edition * Hawkins | Mothersbaugh | Best. Consumer Behavior: Building Marketing Strategy. 10th Edition. * Subhash C.Jain. Marketing and Planning Strategy. 2nd Edition. * Boyd | Walker | Larreche. (1995). Marketing Management: A Strategic Approach with a Global Orientation 2nd Edition. * http://www.sgrlaw.com/resources/trust_leaders/leaders_issues/ttl28/1597/ Accessed 16/02/13 * Peter Donelly. (1998). Marketing Management: Knowledge and Skills. 5th Edition * www.dreamgrow.com/indispensable-benefits-of-social-media-marketing-to-your-business/ Accessed 16/02/13 * http://marketing.about.com/od/strategytutorials/a/socialmediamktg.htm Accessed 16/02/13