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ROLE OF MASS MEDIA

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ROLE OF MASS MEDIA
MATRIC NUMBER: 14MC1016

COURSE CODE: MAC211

COURSE TITLE: FUNDAMENTAL OF SPEECH COMMUNICATION

LEVEL: 200L

DEPARTMENT: MASS COMMUNICATION

FACULTY: SOCIAL SCIENCE

LECTURER’S NAME: MAL. ONAKPAH

ASSIGNMENT TOPIC
THE ROLE OF PRESS IN A FREE AND FAIR ELECTION IN NIGERIA
By
ADELEKE ESTHER KEHINDE

INTRODUCTION
Election is a festival of democracy. It fosters an inclusive state; democracy rooted in popular sovereignty and sustainable peace and tests the competitive strength of political parties and leaders through programme and ideologies. In this context, it is important for the press to keep the hope of citizens’ by serving key roles in democratic initiatives, democratic consolidation, democratic expansion and democratic system.
Since the press is the prime channel of transmitting electoral message, politics will be played out increasingly in communication space. Press can contribute to ease the nation’s transition process by creating election friendly environment, democratizing the public sphere and legitimizing political initiatives. These factors are essential to strengthen the integrative capacity of the political system and its external adaptability and open the citizens’ mind to universal principles of democracy human rights and rule of law. But, the public function of the press is largely contingent on its own framework of ownership, finance, control and regulation.
Politicians talk more to the press than among themselves. It is the press that shapes their overall cognitive understanding about politics. A strong identification of citizens with political parties steered by the press provides greater motivation to vote and engage in politics. But, party is only a part of society, not the whole.
The articulation of partisan contents marks the partial reporting of political truth. It mirrors only the ideological representation of society and contributes less to democratic well-formation. Citizenship begins with the membership of the state;



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