The tremendous impact of the media on people. Just as a coin has two sides, the impact of mass media also can be positive or negative. Now let us list some of the positive and negative effects of media.
Positive
Media provide news and information required by the people.
Media can educate the public.
Media helps a democracy function effectively. They inform the public about government policies and programmes and how these programmes can be useful to them.
Media can entertain people.
Media can act as an agent of Change in development.
Media has brought people of the World closer to each other.
Media promote trade and industry through advertisements
Media can help the political and democratic processes of a country.
Media can bring in positive social changes.
Negative
The traditional culture of a country is adversely affected by mass media.
Entertainment has become the main component of mass media. This affects the primary objectives of media to inform and educate the people.
Media promote violence. Studies have proved that violence shown on television and cinema have negative effects on children.
Mass media promote the desire in people to buy and own products that are advertised through the media but which may not be essential for them
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