Robin Hood Case Study
Contents
Introduction 2 Vision and Mission Statement 3 Competitive Forces in Industry 4 SWOT Analysis 6 Strengths 6 Weaknesses 7 Opportunities 7 Threats 8 New Strategic Objectives 9 Policy Revisions 9 New Recruitment Process 9 Band’s Expansion 9 Mission to Restore King Richard back to Power via helping Barons 10 Porter Generic Strategy Model 11 Cost Leadership 11 Differentiation 12 Focus 12 Contrast 13 Robin Hood Strategy 13 Recommendation 14 Conclusion 14 Bibliography 15
Introduction
Robin Hood and his band of Merrymen is the subject of this case study. Throughout this study, Robin Hood will find several problems that face the group and several possible solutions to these problems. We will treat this group as genuine business in need of strategic direction.
"Strategy is the direction and scope of an organisation over the long-term: which achieves advantage for the organisation through its configuration of resources within a challenging environment, to meet the needs of markets and to fulfill stakeholder expectations".
(Johnson & Scholes, 2002)
The organizational structure of the Merrymen is that of a typical top-down management style, with Robin Hood as the CEO and a few lieutenants serving in roles that have been delegated, i.e. Information gathering, Discipline, Finances and Provisioning. The organisation chart of the business would look like:
Vision and Mission Statement
Vision focuses on ‘where we are going’. Mission focuses on ‘how we are going to get there’. (Sheehan, 2011) Vision and mission statements can be powerful management tools. At their best, they are simple and unique and can inspire employees to do remarkable things that put their companies far ahead of the competition. (Sheehan, 2011)
Mission statement - “Rob the rich and give to the poor”
Robin Hood original mission was the personal crusade against the Sheriff and his administration. Robin Hood needed men to fulfill
Introduction 2 Vision and Mission Statement 3 Competitive Forces in Industry 4 SWOT Analysis 6 Strengths 6 Weaknesses 7 Opportunities 7 Threats 8 New Strategic Objectives 9 Policy Revisions 9 New Recruitment Process 9 Band’s Expansion 9 Mission to Restore King Richard back to Power via helping Barons 10 Porter Generic Strategy Model 11 Cost Leadership 11 Differentiation 12 Focus 12 Contrast 13 Robin Hood Strategy 13 Recommendation 14 Conclusion 14 Bibliography 15
Introduction
Robin Hood and his band of Merrymen is the subject of this case study. Throughout this study, Robin Hood will find several problems that face the group and several possible solutions to these problems. We will treat this group as genuine business in need of strategic direction.
"Strategy is the direction and scope of an organisation over the long-term: which achieves advantage for the organisation through its configuration of resources within a challenging environment, to meet the needs of markets and to fulfill stakeholder expectations".
(Johnson & Scholes, 2002)
The organizational structure of the Merrymen is that of a typical top-down management style, with Robin Hood as the CEO and a few lieutenants serving in roles that have been delegated, i.e. Information gathering, Discipline, Finances and Provisioning. The organisation chart of the business would look like:
Vision and Mission Statement
Vision focuses on ‘where we are going’. Mission focuses on ‘how we are going to get there’. (Sheehan, 2011) Vision and mission statements can be powerful management tools. At their best, they are simple and unique and can inspire employees to do remarkable things that put their companies far ahead of the competition. (Sheehan, 2011)
Mission statement - “Rob the rich and give to the poor”
Robin Hood original mission was the personal crusade against the Sheriff and his administration. Robin Hood needed men to fulfill
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