Roadside Dhaba Case Study
Evolution and Commercialization of Roadside Dhabas
The transformation of Dhabas from family sustaining measure to multi-million industry
Submitted by-
Navdeep Kumar Bhagat (35233)
Harish Katole (35223)
Evolution and commercialisation of Roadside
Dhabas
Dhaba, a word that comes to our mind when we talk about tasty and spicy food. A vast network of roads connects India. It forms the economic backbone of our great nation as passenger and commercial traffic moves along the well laid tarmac tracks. Like civilizations have evolved over time along the banks of great rivers; along the highways buzzing with traffic activity, dhabas have mushroomed. They have influenced and added a dimension to the socio-economic status and the culture of our society.
There were times when dhabas were run in isolation by a single family with a couple of servants on the roadside with nothing but a small shed but still used to be the most sought out stop for the travellers who preferred these dhabas over fancy restaurants. The reason being the tasty food offered at much lower price and a traditional blend suiting the Indian culture. These small family owned dhabas have now evolved into a much fancied business by transforming them into huge cultural parks and functioning banquets with the help of huge investments by diverse businessmen as the business opportunity is flying high as compared to times 30 years back. With making this sector a highly organised one, this Dhaba industry has flourished in leaps and bounds.
Whether we consider Haveli of Jalandhar, Lucky Dhaba of Jalandhar, Haveli of Karnal, Bharawa da Dhaba of Amritsar or Bobby Dhaba of Bangalore all these have earned huge reputation in restaurant industry both in the terms of revenues and in terms of quality preference. All of them started with a small wooden shed and now have transformed into huge entities and are looked upon by travellers
The transformation of Dhabas from family sustaining measure to multi-million industry
Submitted by-
Navdeep Kumar Bhagat (35233)
Harish Katole (35223)
Evolution and commercialisation of Roadside
Dhabas
Dhaba, a word that comes to our mind when we talk about tasty and spicy food. A vast network of roads connects India. It forms the economic backbone of our great nation as passenger and commercial traffic moves along the well laid tarmac tracks. Like civilizations have evolved over time along the banks of great rivers; along the highways buzzing with traffic activity, dhabas have mushroomed. They have influenced and added a dimension to the socio-economic status and the culture of our society.
There were times when dhabas were run in isolation by a single family with a couple of servants on the roadside with nothing but a small shed but still used to be the most sought out stop for the travellers who preferred these dhabas over fancy restaurants. The reason being the tasty food offered at much lower price and a traditional blend suiting the Indian culture. These small family owned dhabas have now evolved into a much fancied business by transforming them into huge cultural parks and functioning banquets with the help of huge investments by diverse businessmen as the business opportunity is flying high as compared to times 30 years back. With making this sector a highly organised one, this Dhaba industry has flourished in leaps and bounds.
Whether we consider Haveli of Jalandhar, Lucky Dhaba of Jalandhar, Haveli of Karnal, Bharawa da Dhaba of Amritsar or Bobby Dhaba of Bangalore all these have earned huge reputation in restaurant industry both in the terms of revenues and in terms of quality preference. All of them started with a small wooden shed and now have transformed into huge entities and are looked upon by travellers