Roadblock Advertising
A Roadblock in Advertising
Prepared - Vikaash S Thakur,
Lecturer, MBA- GGITS, Jabalpur
Abstract: Everyone pray for a smooth, hurdle free ride in his/ her life, but ask a marketer he would love to have roadblocks in the lifecycle of his Product/ Brand. Nowadays roadblock advertising is an emerging strategy for marketers to launch/ re-launch their brand. Though it was first used by a small fire extinguisher making company in 1994 but the real use of roadblock advertising is increasing from 2008-09 when Hutch turning in to Vodafone campaign and the vary famous Zoo-Zoo campaign during IPL-09. Since then it’s been used by many marketer to launch their brands like: AIRCEL, Volkswagon etc. and re- launch their brand (Vodafone) in the market.
Previously it was understood that roadblock advertising are successful only in Television but this myth is broken by Volkswagon using The Times of India 16 pages to launch their Jetta, Pascat in the market, today Internet is emerging as a very good tool for advertising & roadblocks are blocking the advertising way on the internet as well through various social networking websites, etc. Roadblock may refer to: * Roadblock (barrier), a temporary installation set up to control or block traffic along a road * Raasta roko ("obstruct the road" in Hindi), a commonly practiced form of protest in India * Police roadblock, a roadblock operated to check traffic along a road
What is the jargon used to describe the manner in which your favorite channel on the idiot box is bombarded with ads after ads after used to explain the ads of the same auto brand plastered all across the first few pages of your daily newspaper? Is known as roadblock advertising.
ROADBLOCK ADVERTISING: according to Wikipedia, a roadblock is a temporary installation set up to control or blocks traffic along a road. On commercial television, the term is used when an advertiser buys up all the advertising on a channel for a given length of time
Prepared - Vikaash S Thakur,
Lecturer, MBA- GGITS, Jabalpur
Abstract: Everyone pray for a smooth, hurdle free ride in his/ her life, but ask a marketer he would love to have roadblocks in the lifecycle of his Product/ Brand. Nowadays roadblock advertising is an emerging strategy for marketers to launch/ re-launch their brand. Though it was first used by a small fire extinguisher making company in 1994 but the real use of roadblock advertising is increasing from 2008-09 when Hutch turning in to Vodafone campaign and the vary famous Zoo-Zoo campaign during IPL-09. Since then it’s been used by many marketer to launch their brands like: AIRCEL, Volkswagon etc. and re- launch their brand (Vodafone) in the market.
Previously it was understood that roadblock advertising are successful only in Television but this myth is broken by Volkswagon using The Times of India 16 pages to launch their Jetta, Pascat in the market, today Internet is emerging as a very good tool for advertising & roadblocks are blocking the advertising way on the internet as well through various social networking websites, etc. Roadblock may refer to: * Roadblock (barrier), a temporary installation set up to control or block traffic along a road * Raasta roko ("obstruct the road" in Hindi), a commonly practiced form of protest in India * Police roadblock, a roadblock operated to check traffic along a road
What is the jargon used to describe the manner in which your favorite channel on the idiot box is bombarded with ads after ads after used to explain the ads of the same auto brand plastered all across the first few pages of your daily newspaper? Is known as roadblock advertising.
ROADBLOCK ADVERTISING: according to Wikipedia, a roadblock is a temporary installation set up to control or blocks traffic along a road. On commercial television, the term is used when an advertiser buys up all the advertising on a channel for a given length of time