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river blindness

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river blindness
1. The stakeholders are any party that is affected by the business and its actions .In this situation the stakeholders are the customers, employees, suppliers, the government, stockholders, and the community. In this case the most important stakeholders are the customers and the community.
2. I t would take about 12 years and 200 million dollars for research and development. This drug would benefit the people who are affected by river blindness. I believe many pharmaceutical in the area that river blindness occurs will invest in the cure for river blindness.
3. However, Merck could not justify such an investment in terms of financial at all, because this development is a big financial risk. Merck works for a company that is committed to the people, so they take risk to better the people. This is the main reason they would create a cure for river blindness
4. Merck could tell them that the cost to develop a cure for river blindness would be too high and the investment would be too risky due to the decline in the percentage of sales. That if they attempt to create a cure it will cause the company to go under. If he decided not to create a cure his employees should understand, because he is trying to do what is best for the company and his employees.
5. The media would show Merck Company that is not about making a fortune, that they are all about helping people and saving life. If he decided not to create a cure for river blindness, the media would show the company as a selfish and cold heart company that only care about how much money they can generate. If he decided to create a cure people probably buy more of his product and he would attract brilliant scientists. If he decided not to create a cure people probably would buy less of his products and less scientists would want to come to his company.
6.
7. Merck value system plays a very important role in making a decision whether to create a cure for river blindness. His decision will affect how the public

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