Ritz Case Study Swot
The Ritz-Carlton Hotel Company has a long and intriguing history dating back to the late 1800’s. The hotel company has always been a company that focused on excellent personalized service that would satisfy even the most discerning guests. From 1983-1997 is when the hotel truly grew from one hotel to an international tycoon in the industry. Suffering from two world wars and a great depression they took one single hotel out of Boston and turned the organization into one of the most successful hotel organizations in the world. Selling to the Marriott International organization in 1997 they have managed to stay successful through incredible obstacles for a very extensive period of time. This would not be due without significant strengths, weaknesses, and opportunities that they have continued to offer. This organization offers several strengths such as, the ability to cater to the guests and being able to continuously come up with innovative ways to attract guests, and desired clientele to each resort and hotel. They are able to come up with unique ways to attract independent travelers by highlighting attractions in the city they were in. They have attracted business travelers by adding 24hr technology assistance staff to certain locations and airport check in services to cater to the fast-paced lifestyle of most business travelers. They have become very successful in the meeting events sector which accounts for a large part of their profits. They have established SQIs (service quality indicators) which has made incredible advances in the way they service the guest. The attention to detail and recognition of repeat customers has also led to continued success for the company. They became the first organization in the hospitality industry to receive the coveted Baldrige Award, earning this is 1992. The organization continues to focus on not only the quality they are producing, but also the long term improvement they can make. In addition they have