Riordan - Improving Sales
Riordan Manufacturing: Improving Sales Methods Riordan Manufacturing requires an innovative information system proficient in the organization of product sales, which allows management of data by employees using computers and mobile devices. The new system must contain customer records, password protection for each sales agent’s individual account, and use data encryption to promote confidentiality of client and corporate data. A web-based, customer relationship management (CRM) system allows the use of software as a service (SaaS). Riordan Manufacturing, Inc. requires an improved system to support the sales and marketing staff. Team A suggests a customer relationship management system (CRM) to record sales transactions. The information system not only organizes salespersons but also promises to assist other areas of the corporation by providing databases to allow information sharing among departments. Although current computers are capable of accessing the data in the new system, Riordan should consider new computers with Windows 7 OS. The cloud server along with a CRM computing system is an ideal system for addressing the needs of Riordan Manufacturing and would be an inexpensive conversion from the old systems. Riordan’s transition to a cloud database system capable of organizing its products and sales will allow the company to purchase SaaS as needed. This paper describes the reasons that Riordan needs to improve its sales system, describes a proposed solution, and the advantages of implementing the proposed changes. The owner, Dr. Riordan, began the business as a research and development company in the plastics industry. Riordan licensed his patents to manufacturers. During the 15 years postdating 1991, Riordan expanded to manufacturing his own products. The plastics manufacturer currently maintains four production sites in the United States and China, producing beverage containers, fans, and medical plastic parts, such as stents and artificial