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Riordan's Plan

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Riordan's Plan
Riordan Supply Chain Evaluation
The management team at Riordan has completed a high-level strategic business initiative to improve its supply chain as a competitive advantage to ensure customer satisfaction. After extensive market and financial analysis a decision to create a new line of plastic perfume bottles has been proposed. The following executive summary outlines the business model implementation plan needed to introduce the new product line.
Customer Value
Supply Chain Management is about the delivery of a product to a customer in a timely manner regardless of its location of the globe. Providing the right component, the correct quantity ordered, and at the right price is what customers value the most. To enhance customer value and satisfaction a customer relationship integration team should exist and bring together each facility, its services, and its employees into the CRM process. Integrating the available information of an organization allows employees to have immediate access that may be crucial to a customer’s delivery. Customers value the open visibility of their supplier to track any material that has been shipped.

Strategic Goals, Core Competencies, and Competitive Advantage
Riordan’s strategic goals and objectives are to leverage its successful supply chain to integrate easily the production and distribution of the new bottle line. Riordan has the relevant experience and the necessary resources to integrate successfully the new bottle line into our supply chain with the minimum of disruption. After the integration of the new bottle line is complete, the supply chain will be subject to continual monitoring and improvement.
Riordan’s core competency is manufacturing quality plastic products. Riordan’s competitive advantage is the organizational focus solely on quality plastic products. The in-house R&D team means that Riordan possesses the ability to design and produce custom products with low turnaround times.

Riordan’s Brand Reputation



References: Breyfogle III, F. W. (2008). Integrated Enterprise Excellence (3rd ed.). Austin, TX: Bridgeway Books. Simchi-Levi, D., Kaminski, P., & Simchi-Levi, E. (2008). Designing and managing the supply chain: Concepts, strategies, and case studies (3rd ed.). Boston: McGraw-Hill/Irwin. TBM Consulting Group. (n.d.). Retrieved from http://www.tbmcg.com/consulting-service/lean-value-chain.html University of Phoenix, (2012)

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