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Riding the Waves of Culture

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Riding the Waves of Culture
Apart from any fair dealing for the purposes of research or private study, or criticism or review, as permitted under the relevant copyright, designs and patents acts, this publication may only be reproduced, stored or transmitted, in any form or by any means, with the prior permission in writing of the publishers.

RIDING THE
WAVES OF
CULTURE
Second Edition

RIDING THE
WAVES OF
CULTURE
UNDERSTANDING CULTURAL
DIVERSITY IN BUSINESS

FONS TROMPENAARS
AND
CHARLES HAMPDEN-TURNER

NICHOLAS BREALEY
PUBLISHING
LONDON

This new edition first published by
Nicholas Brealey Publishing Limited in 1997
36 John Street
London
WC1N 2AT, UK
Tel: +44(0)171 430 0224
Fax: +44 (0)171 404 8311

671 Clover Drive
Santa Rosa
CA 95401, USA
Tel: (707) 566 8006
Fax: (707) 566 8005 http://www.nbrealey-books.com Reprinted with corrections 1998
Text © 1993, 1997 Intercultural Management Publishers NV
Charts © 1993, 1997 Nicholas Brealey Publishing Ltd
The rights of Fons Trompenaars and Charles Hampden-Turner to be identified as the authors of this work have been asserted in accordance with the Copyright, Designs and Patents Act 1988.
ISBN 1-85788-176-1
British Library Cataloguing in Publication Data
A catalogue record for this book is available from the
British Library.
All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording and/or otherwise without the prior written permission of the publishers. This book may not be lent, resold, hired out or otherwise disposed of by way of trade in any form, binding or cover other than that in which it is published, without the prior consent of the publishers.
Printed in Finland by Werner Söderström Oy.
Digital processing by
The Electric Book Company, London, UK, www.elecbook.com

CONTENTS

PREFACE TO THE SECOND EDITION

IX

1 AN INTRODUCTION TO CULTURE

1



References: 30, pp. 1-14, 1965.

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